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56 Cards in this Set

  • Front
  • Back
what are the four distinct market structures
pure competition, pure monopoly, monopolistic competition, oligopoly
what are the characteristics of a pure competition
-very large numbers of firms
-standardized product
-price takers (cannot change market price)
-free entry and exit
describe the characteristics of a pure monopoly
-one firm
-unique product; no substitute
-considerable control over price
-blocked entry and exit
-mostly public relations advertising
-example: local utilities
describe the characteristics of a monopolistic competition
-relatively large number of firms
-differentiated products
-some, but within narrow limits of price
-relatively easy entry/exit
-considerable emphasis on advertising
-example: retail trade, dresses, shoes
describe the characteristics of oligopoly
-few firms
-standardized or differentiated products
-control over prices is limited by mutual interdependence; considerable with collusion
-significant obstacles with entry/exit
-nonprice competition typically a big deal; particularly with product differentiation
-examples:automobiles, farm implements, many household appliances
what is imperfect competition
all market structures except pure competition. includes monopoly, monopolistic competition, and oligopoly
what is marginal revenue
-the change in total revenue that results from selling one more unit of output
T/F In pure competition, marginal revenue and price are equal
true
The demand seen by a purely competitve firm is ______ elastic and ________ on a graph at the market price
-perfectly
-horizontal
Marginal revenue and average revenue are equal to each other in a ______ _____ firm
-purely competitive
In a purely competitive firm, it can maximize its profit or minimize its lost by
-adjusting its output
In a _______ industry, no single firm can influence market price. this means that the firms demand curve is perfectly elastic and price equals marginal revenue
-competitive
what are the two ways to determine the level of output at which a competitive firm will realize maximum profit or minimize loss
-compare total revenue and total cost
-compare marginal revenue and marginal cost
how does a firm maximize its short-run profit
-by producing the output at which total revunue exceeds total cost by the greatest amount TR > TC
in the short run, the firm will maximize profit or minimize loss by
-producing the output at which MR = MC
the firm will shut down if
MR (P) < AVC
how do you calculate economic profit
(P-A) X Q

A = average total cost
P = product price/marginal revenue
Q = output/quantity
if the firm is a price taker than the MR curve is
-horizontal
in maximizing profits a firm should
-produce where TR > TC by the greatest amount
in the long run, _____
the market price of product will equal the minimum average total cost of production.
in the long run, at a higher price economic profits
-causes firms to enter the industry until those profits had been competed away
in the long run, at a lower price economic profits
-would force the exits of firms from the industry until the product price rose to equal average total cost
the long run supply curve is ______ for a constant-cost industry, _____ for an increasing-cost industry, and ____ for a decreasing-cost industry
-horizontal
-up sloping
-downsloping
the long run equality of price and minimum average total cost means
-competitive firms will use the most effecient known technolgy and charge the lowest price consistent with their production cost.
what is a characteristic of equilibrium in long-run competitive markets?
Combined consumer and producer surplus is maximized
Competitive firms maximize
total profits by producing where price equals marginal cost
Suppose a decrease in product demand occurs in a decreasing-cost industry. Compared to the original equilibrium the new long-run competitive equilibrium will entail
a higher price and a lower total output
A competitive firm is currently producing 2000 units per month at a total cost of $12,000. Its fixed costs are $1,000 and its marginal cost is $5. If the market price is $5.60, this firm:
should increase production
For all values above minimum average variable cost, a competitive firm's
supply curve is coincident with its marginal cost curve
factors contributing to barriers to entry are
-economies of scale
-patents and licenses
-ownership or control of resources
-pricing and other strategic BOE
the existence of pure monopoly and other imperfectly competitive market structures is explained by barriers to entry in the form of
-economies of scale
-patent ownership and research
-ownership or control of essential resources
-pricing and other strategic behavior
the demand curve for the monopolist is
-the market demand curve
-not perfectly elastic
-downsloping
the pure monopolist will maximize profit by
MR = MC
with the same costs, the pure monopolist will find it profitable to
-restrict output and charge a higher price than would sellers in a purely competitive industry
monopoly creates an _______ loss for society
-efficiency
monopoly increases income inequality because
on average, consumers of monopolized products have less income than corporate owners.
x-ineffiency, the failure to producewith the least costly combination of inputs, is more common amoung ______ than ______ firms
-monopolies
-competitive
a monopolist can increase its profit by
practicing price discrimination
-segregate buyers on the basis of elasticities of demand
-its product/service cannot be readily transferred between the segregated market
At a monopolist's current output, ATC = $10, P = $11, MC = $8 and MR = $7. This firm is realizing:
an economic profit that could be increased by producing less output
In long run equilibrium, profit-maximizing competitive firms and a monopolistic firms both
produce the output at which marginal revenue equals marginal cost
Suppose a monopolist could segment its market into two distinct submarkets and prevent resale between them. Its profits would increase if it charged a higher price to the group whose:
demand is more inelastic
The allocative inefficiency of nondiscriminating monopoly arises from the fact that:
price exceeds marginal cost
characteristics of monopolistic competition
-small market shares
-no collusion
-independent action
-product differentiation
name some aspects of product differentiation
-product attributes
-service
-location
-brand name and packaging
-some control over price
whats a four firm concentration ratio
output of four largest firms/total output in the industry
the demand curve faced by a monopolistic competitive seller is
-highly but not perfectly elastic
-because it has many competitors producing similar goods
the price elasticity of demand faced by the monopolistic competitive firm depends on
-number of rivals
-degree of product differentiation
the monopolistically competitive firm maximizes its profit in the short run by
MR = MC
what are 'competition like elements' in monopolistic competition
-entry is relatively easy
-only a normal profit in the long run
a monopolistic competitor will earn a _______ in the long run
normal profit
economic equality requires
P = MC = minumum ATC
in monopolistic competition, neither ______ nor ______ efficiency occurs in long run equilibrium
-productive
-allocative
An industry whose Herfindahl index is 5300, producing a standardized product, is most likely an example of:
oligopoly
Suppose several firms in a purely competitive industry begin to experiment slightly with their product designs. This product differentiation allows them to modestly increase their prices and increase their short-run profits. The industry now more closely resembles:
monopolistic competition
Suppose only three airlines service a particular route. One of the airlines typically signals its price intentions through a daily posting on its internet site, which the other two quickly match. This best describes:
price leadership
If an oligopolist's demand curve is kinked at the going price:
The loss in revenue from reducing output by one unit exceeds the gain in revenue from expanding output by one unit