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33 Cards in this Set
- Front
- Back
demand, quantity demanded
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want or willingness of consumers to buy goods and services. quantity demanded is measured at a certain price over a certain period of time
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extension of demand
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way in which demand changes with a fall in price, with no other factors involved
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contraction of demand
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way in which demand changes with a rise in price, with no other factors involved.
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utility
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the satisfaction the consumer gains from a good
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law of diminishing marginal utility
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the more of a good the consumer has, the less utility the consumer will gain from each extra unit
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ceteris paribus
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all other things remaining unchanged
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increase in demand (curve?)
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consumers now demand more at each and every price than they did before, curve shifts outwards
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causes for a shift in demand (7)
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incomes
income taxes population prices of other goods tastes and fashion advertising other factors like weather |
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inferior goods
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when people's incomes rise, the demand for these more basic goods will fall
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complementary goods, complements
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goods and services consumers jointly demand and want together like bread and butter, or tea and sugar
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substitutes
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a purchase of one good can replace the want of another one like margarine and butter.
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supply, quantity supplied
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amount of a good or service firms or producers are willing to make and sell at a number of possible prices, quantity measured per period of time
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market supply
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supply of all the individual producers competing to supply the good or service
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extension of supply
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supply rises with the rise in price, ceteris paribus
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contraction of supply
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supply falls with a fall in price, ceteris paribus
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increase in supply (curve change)
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producers are now more willing and able to supply at each price than they were before, curve shifts outwards
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fall in supply (curve change)
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producers are now less willing and able to supply than they were before, curve shifts inwards
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shifts in supply possible causes (5)
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changes in prices of other commodities- producers would rather use their resources on a more profitable commodity
changes in the costs of factors of production technical progress other factors like weather gov. influences |
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subsidies
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an amount of money the gov. gives a company to make it produce more
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market price, equilibrium price
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price at which the supply and demand meet (2 terms)
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disequilibrium
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when demand doesn't equal supply
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price elasticity of demand (and how they look on graphs)
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the responsiveness of quantity demanded given a change in the price of a good or service.
elastic- flatter demand slope inelastic- steeper slope |
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how to calculate price elasticity of demand
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% change in quantity demanded divided by % change in price
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how to tell if a product is price elastic or not
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when Ed is greater than one
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factors which affect price elasticity of demand (3)
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# substitutes
period of time --> consumers will have a longer time to find a cheaper substitute proportion of income --> salt, for example, doesn't cost much in the first place so it wouldn't affect people much if it doubled in price |
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perfectly price inelastic
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if the rise and fall of the price causes no change whatsoever in the demand of the product
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infinitely price elastic
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a commodity is only demanded at one price and one price only.
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unitary elasticity
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a the percentage change in price will exactly equal the percent change in demand, resulting in the total amount spent will remain the same at every single price.
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income elasticity of demand
inferior goods? |
how much a change in incompe causes the quantity demanded of a good or service to change
% change in quantity demanded divided by % change in income inferior goods will be negative |
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cross elasticity of demand (substitutes?) (complements?)
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how much quantity demanded will rise or fall given a change in the price of another product
change in quantity of good X divided by change in price of good Y substitutes: always positive complements: always negative- a rise in the price of one will cause a fall in demand for the other as a result of the contraction of its own demand |
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price elasticity of supply and how graphs look
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the responsiveness of quantity supplied to a change in price
inelastic: steep slope elastic: gradual slope % change in quantity supplied divided by change in price |
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factors that affect the price elasticity of supply
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time- like transportation, more labor, the seasons, how much a store has in stock at that time, etc.
availability of resources - if more factors of production are actually available to use to expand |
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indirect taxes and how it affects the graph
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the gov. places taxes on goods and services, reducing market price and quantity traded.
they cause supply curves to shift upwards. |