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15 Cards in this Set

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  • Back
Show a total cost diagram

How to work out MC, AR, MR


MC = change in TC / change in Q


AR = Total revenue / output


MR = Change in total revenue / change in Q

Returns to scale on a diagram

Diagram for profit maximisation

Diagram for revenue maximisation

Supernormal profit perfect completion

Normal profit perfect competition

Subnormal profit perfect competition

Supernormal profit imperfect competition/monopoly

Normal Profit imperfect competition/monopoly

Subnormal profit imperfect competition/monopoly

Roles of profit in the economy


Creation of a business


Worker/shareholder incentives


Influences allocation of resources


Efficiency allocator reward for innovation


source for business finance


signalling function

Business Objectives


Profit Max


Revenue Ma


Market Share Max


Growth


Survival


Customer Service


Quality


Non Profit/Public


L-R Profit Max


Political Influence


Social Responsibility


Cut costs



AO4 for Profit Maximising and other objectives`


-Conflicting Objectives


-One objective leads to another