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40 Cards in this Set

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  • Back
If price elasticity of demand is greater than 1, demand is
elastic
If price elasticity of demand is less than 1, demand is
inelastic
If price elasticity of demand is equal to 1, demand is
unitary elastic
If price elasticity of demand is zero, it is
perfectly inelastic (the quantity demanded does not change no matter what happens to the price, so the demand curve is vertical
If price elasticity of demand is infinite, it is
perfectly inelastic (the quantity demanded falls to zero at any price above the vertical intercept, so the demand curve is horizontal)
The demand for a product will be relativly elastic if:
1. There are good substitues for the product
2. comsumers have time to respond to the price change (it takes time to find alternatives; thus, demand will be more elastic the greater the time period considered.
3. The product represents a large fraction of the consumer's budget
How to compute price elasticity of demand from market data
divide the percentage change in the quantity by percentage chgange in price (%change in quantity)/(%change in price)
High prices or low prices on a demand curve correspond to
percentage change
On the upper part of a linerar demand curve
demand is elastic
On the lower part of a linear demand curve
demand is inelastic
If the price of elasticity of demand for education at a certain university is known to be 2.40, and the tuition is raised by 10% (from $4,000 to $4,400), we predict a 24% decrease in enrollment
2.40= X/10
solve for x
If demand is elastic, there is a ______ relationship between price and total revenue.
Negative; Consumers will purchase many fewer units, and the price rise on remaining units will not compensate for lost revenues from the reduction in units. Thus, total revenue will rise because the percentage change in quantity is greater than the percentage change in price.
If demand is inelastic, there is a ________ relationship between price and total revenue.
Positive; Consumers will purchase a few less units, and the price rise on remaining tickets will more than compensate for lost revenue from the reduction in units. Thus, total revenue will rise because the percentage change in quantity is less than the percentage change in price.
What is income elasticity of demand?
A measure of the responsiveness of the quantity demanded to changes in consumer income
The formula for income elasticity of demand
(%change in quantity demanded)/(%change in income)
Goods with positive income elasticities are called _______
Normal; as income rises, consumers will purchase more of these goods
Goods with negative income elasticity are called _______
Inferior; as income rises, consumers will purchase less of such goods
What is cross elasticity of demand?
A measure of the responsiveness of the quantity demanded to changes in the price of a related good. (%change in quantity of X demanded)/(%change in price of Y)
Goods with positive cross elasticites are called ______
Substitutes; as the price of good Y rises, consumers will purchase more of good X
Goods with negative cross elasticity are called _______
Complements; as the price of good Y rises, consumers will purchase less of good X
Price elasticity of supply
measures the responsiveness of producers to changes in price (%change in quantity supplied)/(%change in price)
When the price of milk increases from $2/pint to $2.20/pint, the quantity supplied increases from 100 million gallons to 120 million gallons.
The percentage change in price is the absolute change ($.20) divided by the initial quantity ($2.00), which equals 10%
The percent change in quantity is the absolute change (20 million) divided by the initial quantity (100 million), 20%
Thus the price elasticity of supply is (20% / 10%) which equals 2.0, which means it is elastic.
If supply is vertical it is
perfectly inelastic, or has the elasticity of zero. The quantity supplied does not change no matter what happens to the price.
If supply is horizontal
it is perfectly elastic, or has an elasticity of infinity. The quantity supplied falls to zero at any price above the vertical intercept
The price-change formula is
a formula that shows the percentage change in equilibrium price resulting from a change in demand or supply, given values for the price elasticity of supply and the price elasticity of demand.
percentage change in equilibrium=
(%change in demand)/(elasticity of supply+elasticity of demand)
Indicate whether you expect demand to be inelastic or elastic and explain your reasoning:
Opera
Elastic; many substitute entertainments, a luxury
Indicate whether you expect demand to be inelastic or elastic and explain your reasoning:
foreign travel
elastic; local, national travel are substitues, a luxury
Indicate whether you expect demand to be inelastic or elastic and explain your reasoning:
local telephone service
elastic; everyone has a cell phone
Indicate whether you expect demand to be inelastic or elastic and explain your reasoning:
DVD rentals
elastic; many substitute entertainments
Indicate whether you expect demand to be inelastic or elastic and explain your reasoning:
eggs
inelastic; no close substitues, a staple food
You observe a positive relationship between the price that your store charges for CDs and the total revenue from CDs. Is the demand for your CDs elastic or inelastic?
Inelastic; an increase in price increases total revenue, while a decrease in price decreases total revenue
Suppose that at the current price, the price elasticity of demand for a campus film series is 1.40. If the objective of the firm society is to maximize its total revenue (price times the number of tickets sold) should it increase or decrease price?
Decrease price; Demand is elastic, and, thus the increase in quantity demanded will exceed the decrease in price, and revenues will rise.
When the price of paper increases from $100 per ton to $104 per ton, the quantity supplied increases from 200 tons per day to 220 tons per day. What is the price elasticity of supply?
There is a 4% change in price and a 10% change in the quantity supplied, so elasticity of supply is 2.5
To compute the price elasticity of demand, we divide the percentage change in ________ by the percentage change in _________
Quantity;price
If a 10% increase in price decreases the quantity demanded by 12%, the price elasticity demanded is ______
1.20
Explain why the demand for movies on DVDs is more elastic in the long run than in the short run
A decrease in the price of DVDs will cause consumers to buy DVD players and switch from videocasettes to DVDs, but this takes some time
If the price elasticity of demand is 0.60, a 10% increase in price qill _____ the quantity demanded by _____%
decrease;6
If an increase in the price of accordions does not change total revenue from accordion sales, what can we infer about the price elasticityt of demand for accordions?
The price elasticity is 1.0 ( neither elastic nor inelastic)
Suppose the price elasticity of demand for vanity plates in the state of Ohio is 2.60. If the state's objective is to maxiimize its revenue from vanity plates, should it have picked a higher price or a lower one?
Demand is elastic, so a decrease in price would increase total revenue