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37 Cards in this Set

  • Front
  • Back
Law of diminishing marginal utility
-added satisfaction declines as a consumer acquires additional units of a product
utility
-satisfaction
total utility
-as the amount of product acquires increases, so does total utility
-at a maximum when marginal utility is at 0
marginal utility
-extra utility added as a result of changing consumption by one unit

-(change in total utility)/(change in amount of x)=marginal utility
Income Equation
Income=((price of x)*(quantity of x))+((price of y)*(quantity of y))

I=((Px)*(x))+((Py)*(y))

(Px)*(x)=expenditure on x
(Py)*(y)=expenditure on y
utility maximizing rule
-allocate money income so that the last dollar spent on each product yeilds the same marginal utility
-you spend your last dollar on each product because they have equal worth to you

-((MUx)/(Px))=((MUy)/(Py))
economic cost
-value or worth the resource would have in its best alternative use
-opportunity cost
explicit costs
-revealed and expressed
-monetary payments made to those who supply labor, materials, etc.
-costs that you put on the books
implicit costs
-present but not obvious
-opportunity cost of using self-owned, self-employed resources
-ex:if you start a business with your own money and you then earn a high profit, part of that profit goes to repay yourself so really your profit is lower. the start-up capital was the implicit cost.
normal profit
-when accounting profit covers both explicit and implicit costs
-breaks even
profit
in economics, it is used to say total revenue minus economic costs
indifference curve
-show all the combinations of 2 products that yeild the same satisfaction
-exceptions: pairs, bads
accounting profit
revenue-explicit costs
short run
period when a firm is unable to change ALL factors of production
long run
period off time when a firm is capable of changing ALL factors of production
Total Production of Labor
-TP
-quanitiy of output
-at maximum when marginal=0
Average Production of Labor
-AP
-(total production)/(amount of labor)=AP
Marginal Production of Labor
-MP
-(change in total production)/(change in labor)=MP
-slope of total production
costs of production
-fixed costs
-variable costs
fixed costs
-must be paid whether you are producing or not
-ex:rent, insurance, land tax, interest rate
variable costs
-associated with output
total cost
total cost=fixed cost + variable cost

TC=FC + VC
Average total cost
-ATC
-((fixed cost)/(output))+((variable cost)/(output))
average fixed cost
-AFC
-(total fixed cost)/(output)=AFC
average variable cost
-AVC
-(total variable cost)/(output)=AVC
marginal cost
-MC
-(change in total cost)/(change in output)=MC
-((change in fixed cost)/(output))+((change in variable cost)/(change in output))=MC

fixed cost is clearly fixed so the first part of the equation is always zero
fixed costs double. what is effected?
AFC curve moves upwards

ATC curve moves upwards
price of a variable rises. what is effected?
AVC, ATC, MC curves shift upward
more efficient technology is discovered. what is effected?
all curves shift downwards except AFC because it is not effected by changes in resources
economies of scale
-explain the downsloping part of thelong-run ATC curve
-as plant size increases, a number of factors will for a time lead to lower average costs of production
labor specialization
-economy of scale
-hiring more people means they can be specialized and learn just one part of prodduction and learn it really well
manegerial specialization
-economy of scale
-managers can focus on what they are specially trained to do (manage personell/sales, etc) and are managing the right amount of people
efficient capital
-economy of scale
-larger firms can afford more efficient technology
diseconomies of scale
having a larger firm may eventually lead to higher average costs
constant returns to scale
-wide range off output between when economies of scale end and diseconomies of scale start
-when long-run average cost doesn't really change
-ATC is constant in this range
minimum efficient scale
-lowest level of output at which a firm can minimize long-run average costs
natural monoply
when only one firm produces the good or service