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15 Cards in this Set

  • Front
  • Back
Utility
the satisfactin derived from the fulfillment of wants
measured in utils
Total Utility
total amount of satisfaction derived from the consumption of a particular quantity of a commodity
Marginal utility
extra satisfaction derived from the consumption of an additional or marginal unit of a commodity
Law of diminishing marginal utility
the principle that marginal utility declines as consumer acquires additionl units of a given product
*also helps explain the law of demand as well as the price elasticity of demand
Consumers exhibit ratinal behavior
= utility maximing behavior
utility-maximizing rule
consumer should his or her money income such that the last dollar spent on each commodity yields the same amount of marginal utility
law of diminshing maginal utility 2 things
-MU falls as quantity rises
-TU rises as Q at a decreaing rate
All income is spent and MUa/Pa > MUb/...
then buy more A and less B
All income is spent MUa/Pa < MUb/Pb
buy less A and more B
Cardinal utility
satisfaction derived from consumption and assumes utiltiy can be both quantified adn measured
Ordinal utility
satisfaction derived from consumption but only assumes that individuals are able to rank or choose among alternative commodity bundles
Total Money Income
=total consumer expenditure
The Budget line equation
Y = M/Py-Px/PyX
Indifference curve
through a commodity bundle of A is a line drawn through all commodity bundles that the consumer considers to be equally satisfying in relation to commodity bundle A
Marginal rate of substitution(MRS)
refers to the slope of the indifference curve