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45 Cards in this Set

  • Front
  • Back
Utility
a measure of satisfaction (expressed in utils)
Total Utility
total satisfaction obtained by consuming all units of a commodity
Marginal Utility
satisfaction for every additional unit of a commodity
Law of Diminishing Marginal Utility
marginal utility decreases as supply increases
Budget constraint/line
the limit on consumption bundles a consumer can afford
Optimal consumption bundle
Bundle with maximum utility given budget contraints
Indifference Curves
a graph that shows all bundles of good between which the consumer has no preference of one over the other
Marginal Rate of Substitution
the rate at which a consumer is willing to give up one good for another while maintaining the same level of utility
Principle of Diminishing MRS
the more of good x a person consumes in proportion to good y, the less of y the consumer is willing to substitute for x; MRS decreases as Qx increases (this explains why MRS changes along an IC)
Perfect Substitutes
goods for which the marginal rate o substitution is constant no matter how much of each is consumed
Perfect Compliments
goods that the consumer consumes at the same rate regardless of price
Implicit Costs
Opportunity Costs
Plant Capacity
size of a building and amount of capital equipment
Marginal Product of Labor
additional output produced by one more unit of variable input
Economies of Scale/Increasing Returns of Scale
as q rises, long run average total cost falls
Diseconomies of Scale/Decreasing Returns of Scale
as q rises, long run average total cost rises
Utility and Quantity Demand/Willingness to Pay
Higher utilities= more demand/more willing to pay
Factors that change Budget Line
1. Change in Income
2. Change in Price of a specific good
3. Change in price of all other goods
Properties of (most) Indifference Curves
1. all bundles on a curve give you the same total utility
2. if you raise the curve, you add utility
3. Along an IC, total utility is constant, but the slope changes
Special Indifference Curves
1. Perfect Substitutes: Optimal consumption will be at an endpoint (all of the cheaper good, none of the other)
2. Perfect Compliments: IC is shaped like a right angle, Optimal consumption will be at the point (equal numbers of both good!)
economic vs accounting profit
Economic profit is total revenue minus both implicit and explicit costs
Accounting profit is total revenue minus explicit costs only.
Normal Profit
In a competitive market, and economic profit of $0 is considered a normal profit.
At normal profit your firm is doing just as well as it could in another market and your implicit costs are equal to your accounting profit.
Long run vs Short run
Short run is the amount of time to allow plant capacity to vary. In the short run a firm may shut down but it can't entirely exit the market.
At long run all costs become variable and a firm is able to enter and exit a market.
Fixed vs Variable COsts
Fixed Costs:
-cant be varied in the Short Run
-do not change as output changes
-still exist when the output is 0
-usually associated with capital
-examples: leases, payments (anything contractual)

Variable Costs: changes as output changes, go to zero at shut down
Law of Diminishing Marginal Returns
1. as successive units of a variable resource are added to a fixed resource, a marginal product of the variable resource eventually decrease
2. explains why short run cost curves increase as q increases
3. only applies in the short run (there are no fixed resources in the long run)
Factors that shift Cost Curves
1. Input prices (price and cost move together)
2. Regulations/Taxes (taxes and costs move together)
3. Technology (technology and costs move opposite)
Marginal Utility Equation
MU=^TU
Total Utility Equation
TU= Sum of all MU
Opportunity Cost Formulas
Cost of Nth unit of x= quantity of y at (n-1) - quantity of y at n
Marginal Utility per dollar Equation
MUx/Px
Utility Maximization Rule
MUx/MUy=Px/Py
or
MUx/Px= MUy/Py
or
MRS= Px/Py
MRS (slope of an IC)
^Qy/^Qx
Utility Along an IC Equations
along an IC : ^TUx=^TUy=0
= MUx * ^Qx + MUy*^Qy=0
=MUx*^Qx= - MUy*^Qy
^Qx/^Qy= -MUx/MUy
Relative Price
the ratio of one price to another
RP= Px/Py
Relative Price Rule
To find Optimal Bundle set MRS=RP
or MUx/MUy=Px/Py
Profit (general)
TR-Costs=Profit
Economic Profit
TR- Implicit Costs - Explicit Costs= Economic Profit
Accounting Profit
TR- Explicit Costs= Accounting Profit
Total Cost
TC= Fixed Costs (TFC) + Variable Costs (TVC)
Average Fixed Cost
= TFC/Q
Average Variable Costs
=TVC/Q
Average TOtal Cost
=TC/Q=AFC+ATC
Marginal Costs
=^TC/^Q
or Wage/MPL
Marginal Product of Labor Equation
MPL=^Q/^L
Total Product Equation
Q= Sum of MPL