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28 Cards in this Set

  • Front
  • Back
Tradeoff
Exchange for another good
Opportunity cost
Best thing you must give up to get something else
PPF
Shows limits to production with available resources
Slope of PPF
Gets steeper when opportunity cost increases
Demand
Price up = demand down
Price down = demand up
TUV
Max amount of goods one is willing to pay for
AUV
TUV/Q
MUV
Max Amount willing to pay for an extra unit
Diminishing marginal use value
The larger the TUV the lower the Marginal Value
Compliment
Goods consumed together
Demand curve movement
P up D down - movement up curve

P down D up - movement down curve

D up - shift curve right

D down - shift curve left
Law of supply
P up Supply up
P down Supply down
Market supply
Sum of all sellers in market
Individual demand
Demand of one person or group
Market equilibrium
QD = QS
Normal good
Demand up if Income is up
Demand down if Income is down
Inferior good
Demand down if income goes up
Demand up if income decrease
% change in price
(New price - Initial price)
___________________________ x 100

Initial price
Elastic
% quantity is greater than % price
Inelastic
% Quantity is less than % Price
% change in QD
Q2-Q1
----------
(Q1+Q2)/2
Revenue rule
If revenue decreases demand is elastic

If revenue increases demand is inelastic
Price elasticity of demand
% CQD / % CP

Greater than 1 elastic
Less than 1 inelastic
Price elasticity of supply
% CQS / %CP

If greater than 1 elastic
If less than 1 inelastic
Cross elasticity of demand
Response to change in price in compliment or substitute

% CQD
------------
% P in C or S
Compliments in elasticity
Compliments change in opposite directions and are negative
Substitutes in elasticity
Change in same direction and positive
Straight line demand curve
Midpoint is unit elastic
Top point is elastic
Bottom is inelastic