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22 Cards in this Set
- Front
- Back
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What are the three points of the strategic triangle? What are the customers needs? Who are the competitors for this customer?
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The development and maintenance of significant competitive advantage.
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Relate why the strategic triangle is an important starting point when thinking about E-Commerce initiatives.
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Two of the primary economic benefits of e-commerce are the reduction of costs in the reshaping the value chain systems within an industry. Neither benefit can be obtained without a careful consideration of the customer’s needs and how those needs can be met by your company or competitors. Starting with the strategic triangle guarantees a good basis for your analysis.
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What are the key objectives an organization should have for its Web site?
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Attracting visitors, keeping their attention, inviting visitors to explore the site, and creating a generally positive impression
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What is the goal of usability testing?
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To redesign a Web site to better meet customer needs
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What is addressable media?
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Advertising efforts directed to a known address.
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What is prospecting?
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The personal contact model of communication in which the firm's employees individually search for, qualify, and contact customers.
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What is the model in which communication flows from one advertiser to many potential customers called?
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One-to-many communication
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Describe the Web Catalog Model.
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The Web Catalog model is a revenue model of selling goods and services on the Web, that is based on the mail order catalog revenue model.
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Are luxury goods well –suited to selling through the web catalog model?
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No For many types of products, people are still unwilling to buy through a Web site.
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Describe channel conflict.
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Channel conflict can occur whenever sales activities on a company’s Web site interfere with its existing sales outlets.
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What is a strategic alliance?
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When two or more companies join forces to undertake an activity over a long period of time, they are said to create a strategic alliance.
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What is intellectual property?
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Information or content that is owned.
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Why is intellectual property well suited to the web?
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The ability to transfer digitally.
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What is the advertising – subscription model?
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In this mixed model, subscribers pay a fee and accept some level of advertising.
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Give an example of a company that uses the fee-for-transaction model.
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Travel Agency
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In fee-for-service how is the value established?
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The fee in this model is based on the value of the service provided.
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Why is a web presence so critical?
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The only contact that customers and other stakeholders have with a firm on the Web is through its presence there.and the Web presence conveys the image the company wants to project.
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To get the most out of the web what must firms do?
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Firms must use the Web’s capability for two-way, meaningful communication with their customers.
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List several ways to make a web site design more accessible.
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A good site design lets visitors choose among information attributes, such as level of detail, forms of aggregation, viewing format, and downloading format.
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List two e-commerce site rating services.
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BizRate.com & Gomez.com
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What is customer-centric design?
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Putting the customer at the center of all site designs is called a customer-centric approach to Web site design.
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How do you measure advertising on the web?
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The pricing metric in mass media is called cost-per-thousand (CPM).
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