E-Commerce Exam 1

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E-commerce vs. E-business

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E-business: digital enabling of transactions and processes within a firm, involving information systems under firms control-Does not include commercial transactions between and among organizations and individuals.E-commerce: the use of the internet and web to transact business.-more formally, digital enabled commerial transactions between and among organizations and individuals.

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The internet

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-worldwide network of computer networks built on common standards-created in the late 1960's-Services include the web, email, file transfers.-can measure growth by looking at number of internet hosts with domain names-first email sent in 1971

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WWW

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-most popular internet service-developed in the early 1990's-provides access to web pages

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Define E-commerce

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-the use of internet and web to transact business-more formally, digitally enabled commercial transactions between and among organizations and individuals

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Define E-business

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-digital enabling of transactions and processes within a firm, involving information systems under firms control-does not include commercial transactions involving an exchange of value across organizational boundaries

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Characteristics and history of the web

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-most popular internet service-developed in early 1990's-provides access to web pages-html doc. that may include text, graphics, animations, music, videos-web content has grown exponetially, google reports 1 trillion unique urls; 120 billion pages indexed

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Origins and growth of E-commerce (history)-Precursors?

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-baxter healthcare-electronic data interchange (EDI)-French Minitel (1980's videotex system)-none of which had funtionality of the internet

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History of E-commerce

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-1995 was the beginning of e-commerce-1995-2000: Innovation--key concepts developed--dot-coms; heavy venture capital investment-2001-2006-consolidation--empasis on business driven approach-2006-present-Reinvention--extension of technologies--new models based on user generated content, social networks, services

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Types of E-commerce-Business-to-consumer (B2C)

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-Classified by market relationship-online business selling to individual consumers (e.g. Amazon is a general merchandiser that sells consumer products to retail consumers)

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Types of E-commerce-business-to-business (B2B)

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-Classified by market relationship-businesses focus on selling to other businesses-the largest form of e-commerce

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Types of E-commerce-Consumer-to-Consumer (C2C)

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-classified by market relationship-consumers selling to other consumers (e.g. eBay, Craigslist) Classified by technology used-dating?

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Types of E-commerce-Peer-to-Peer

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-classified by technology used-enables Internet users to share files and computer resources directly without having to go through a central Web server, in e-commerce

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Types of E-commerce-Mobile commerce

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-classified by technology-use of wireless digital devices to enable transactions on the Web

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Societal issues related to E-commerce

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-E-commerce growth will eventually cap as it confronts its own fundamental limitations.-potential limitations on the growth of B2C E-commerce-expensive technology-sophisticated skill set-prices will rise to cover the real cost of doing business-intellectual property, individual privacy, public welfare policy

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Characteristics of the online marketplace: Unique features of E-commerce technology

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1.)Ubiquity2.) Global reach3.) universal standards4.) information richness5.) interactivity6.) information density7.) personalization/customization8.) social technology

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Business model

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-set of planned activities designed to result in a profit in a marketplace

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Business plan

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-describes a firms business model

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E-commerce business model

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-users/leverages unique qualities of internet and web

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Sales analysis

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-an analysis of sales by week, month, period, or year to project trends, identify problems and measure a retailers performance

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Competitive strategy

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-to get ahead of others! Achieved by a firm when it can produce a superior product and/or bring the product to market at a lower price than most, or all of its competitors.

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Market strategy

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-the plan you put together that details exactly how you intended to enter a new market and attract new customers

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B2B models: Portal-variations

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-book definition: offers users powerful web search tools as well as an intgrated package of content and services all in one place.-a wide variety of options on one site-related; centers around on thing-ex. txstate.edu-variations: horizontal/general, vertical/specialized (vortal)

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B2B models: E-tailer-variations

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-online retail store-revenue model: sales-virtual merchant, brick and clicks, catalog merchant, and marufacturer-direct

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B2C models: Content provider

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-distributes information content, such as digital news, music, photos over the web-digital content on the web: news, music, video

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B2C models: Transaction broker-examples:

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-site that processes transactions for consumers that are normally handled in person, by phone, or by mail.-processes online transactions for consumers-primary value proposition: saving time and money-industries using this model: financial services, travel services, job placement services

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B2C models: Market creator-examples:

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-creates digital environment where buyers and sellers can meet and transact.-examples: priceline, and ebay

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B2C models: Service provider-examples

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-online services-examples: google, google maps, gmail, etc

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B2C models: Community provider

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-sites that create a digital online environment where people with similar interest can transact; share interests, photos, etc

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B2B models: Net marketplaces

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-e-distributor-e-procurement-exchange-industry consortium

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B2B models: E-distributor

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-version of retail and wholesale store, MRO goods and indirect goods-owned by one company seeking to serve many customers

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B2B models: E-procurement

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-creates digital markets where participants transact for indirect goods-B2B service providers, application service providers

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B2B models: Exchange

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-independently owned vertical digital marketplace for direct inputs-creates powerful competition between suppliers-tend to force suppliers into powerful price competition

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B2B models: Industry Consortia

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-industry owned vertical digital marketplace open to select suppliers-more successful than exchanges--sponsored by powerful industry players--strengthen traditional purchasing behavior

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C2C business model examples:

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-ebay, craigslist

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P2P business model examples:

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-the pirate bay, cloudmark

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Key technologies used for mobile commerce (M-commerce):

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-extends existing e-commerce business models to service mobile workforce, consumers-unique features include mobility, camera to scan product codes, GPS

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Components of a firms value chain:

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-administration, human recourse, information system, procurement, finance/accounting. (send out, operations, outbound, sales and marketing, after sales service.)-activities that a firm engages in to create final products from raw inputs-each step adds value

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Effect of the internet in regards to a firms value chains:

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-increases operational efficiency-enabled product differentiation-enable precise coordination of steps in chain

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value chain

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-the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services

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value web

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-networked trans business system that coordinates the value chains of several firms-networked business ecosystem-uses internet technology to coordinate the value chains of business partners

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business strategy

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-a set of plans for achieving superior long term returns on the capital invested in a business firm

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8 key elements of a business model:

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0.) value proposition-what do consumers value?1.) revenue model-how the firm will earn revenue2.) market opportunity-intended marketspace3.) competitive environment-occupants in your marketspace4.) competitive advantage-special advantages5.) Market strategy6.) organizational development-organization of work that needs to be done7.) management team4.)