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5 Cards in this Set
- Front
- Back
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DIRECT MARKETING
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IS AN INTERACTIVE SYSTEM OF MARKETING THAT USES ONE OR MORE ADVERTISING MEDIA TO EFFECT A MEASURABLE CUSTOMER RESPONSE OR TRANSACTION AT ANY LOCATION AND STORES INFROMATION ABOUT THAT EVENT IN A DATABASE
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wHAT IS DIRECT MARKETING OFTEN REFERRED TO AS
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iNTERACTIVE MARKETING
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INTERACTIVE MARKETING
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IT IS EXPECTED TO BE A TWO WAY COMMUNICATION WITH THE CUSTOMER OR PROSPECT
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WHAT IS THE SINGLE MOST NOTABLE DIFFERENTIATING FEATURE OF FIRECT MARKETING
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iT ALWAYS SEEKS TO GENERATE A MEASUARBLE RESPONSE
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HOW DOES MEASURABLE AND ACCOUNTABLE TIE IN WITH DIRECT MARKETING
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THE ACTIVITIES OF DIRECT MARKETING ARE MEASURABLE AND THE DIRECT MARKETER MUST BE ACCOUNTABLE ALWAYS RELATING RESULTS TO COSTS
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