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5 Cards in this Set

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  • Back
DIRECT MARKETING
IS AN INTERACTIVE SYSTEM OF MARKETING THAT USES ONE OR MORE ADVERTISING MEDIA TO EFFECT A MEASURABLE CUSTOMER RESPONSE OR TRANSACTION AT ANY LOCATION AND STORES INFROMATION ABOUT THAT EVENT IN A DATABASE
wHAT IS DIRECT MARKETING OFTEN REFERRED TO AS
iNTERACTIVE MARKETING
INTERACTIVE MARKETING
IT IS EXPECTED TO BE A TWO WAY COMMUNICATION WITH THE CUSTOMER OR PROSPECT
WHAT IS THE SINGLE MOST NOTABLE DIFFERENTIATING FEATURE OF FIRECT MARKETING
iT ALWAYS SEEKS TO GENERATE A MEASUARBLE RESPONSE
HOW DOES MEASURABLE AND ACCOUNTABLE TIE IN WITH DIRECT MARKETING
THE ACTIVITIES OF DIRECT MARKETING ARE MEASURABLE AND THE DIRECT MARKETER MUST BE ACCOUNTABLE ALWAYS RELATING RESULTS TO COSTS