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6 Cards in this Set

  • Front
  • Back
What are the Factors Affecting Media choice according to an AIMRIT analysis?
Audience
Impact
Message
Response
Internal Management
The Result
What type of audience is associated with direct mail?
there is a mix between address individuals or addressed targeted groups?
What type of internal managment is necessary for direct mail?
A complex execution with testing
What type of impact is associated with outbound telemarketing calls?
Cuts through the clutter, hard to ignore.
What type of message is necessary with Outbound telemarketing?
Needs to be straightforward have have a reason
What type of result is associated with inbound telemarketing?
High cost supporting high customer satisfaction