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6 Cards in this Set
- Front
- Back
What are the Factors Affecting Media choice according to an AIMRIT analysis?
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Audience
Impact Message Response Internal Management The Result |
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What type of audience is associated with direct mail?
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there is a mix between address individuals or addressed targeted groups?
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What type of internal managment is necessary for direct mail?
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A complex execution with testing
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What type of impact is associated with outbound telemarketing calls?
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Cuts through the clutter, hard to ignore.
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What type of message is necessary with Outbound telemarketing?
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Needs to be straightforward have have a reason
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What type of result is associated with inbound telemarketing?
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High cost supporting high customer satisfaction
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