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37 Cards in this Set
- Front
- Back
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Email marketing
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Think: email blast. Hitting a large target audience in one shot.
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Marketing Automation:
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Software that manages and reports on a full campaign life cycle.
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CRM:
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a high end Rolodex that keeps track of a company’s interactions with prospects and clients.
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Database:
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a database collects and organizes the data that supports external applications.
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Big Data:
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a high volume, velocity & variety of data on all the different ways mktg connects with a target audience.
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Business Intelligence:
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Software that runs analytics to transform Big Data into useful info.
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Digital Asset Management (DAM):
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Think of this as a digital library with a card catalog.
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Webinars:
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A seminar on the web! Software for multi-speaker, multi-location presentations.
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Social Media Marketing:
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Think tweets, status updates and pins.
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Cloud:
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Any online based program. You can reach your program and data all its data through the Internet.
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Testing:
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Figuring out which version of a website is more effective.
Multivariate looks at multiple changes at the same time. A/B looks at one change against a constant site. |
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Optimization:
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implementing those findings to increase conversion rate
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Analytics:
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Software that sifts through big data sets to understand trends & yield greater ROI
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API
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Application Programming Interface
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Application Programming Interface (API):
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The translator between a click of a mouse & the data tracked or held internally.
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SEO
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Search Engine Optimization
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Search Engine Optimization (SEO):
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the process of editing a website so that it naturally or organically shows up earlier and more often in search engine results...which means a higher conversion rate for leads.
It takes into account the site architecture as well as key words. |
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Ecommerce:
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Internet shopping! Mtkg helps generate leads and nurture them to conversion
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DAM
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Digital Asset Management
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Gamification:
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Software that changes the user experience to a game-like competition.
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Chat:
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You know that box that pops up when you go to a website saying: “Would you like to chat to a live person?”? That.
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Customer Experience:
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Any and every interaction a potential customer has with the brand.
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Personalization:
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Software that makes an ad experience relevant to a particular prospect using analytics from previous customers to infer a prospect’s intent.
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Mobile:
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Apps, Ads within Apps, GPS based text offers, polling, etc.
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ROI
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Return on Investment
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Events:
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Software that makes live events interactive with the web and help track ROI
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SEM
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Search Engine Marketing
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Search Engine Marketing (SEM):
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includes all paid advertising. Any venue, any channel.
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Social Media Ads:
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Either PPC Ads directly on a social media site or campaigns where readers share or repost the corporate message to their own network.
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PPC
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Pay Per Click
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Targeting:
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Software that ensures a company reaches the people they want to reach, and that informs them of markets they may be missing through analytics of current customers.
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Display Ads:
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These are the billboards of the internet! They show up on websites you visit.
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Multi Channel:
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Software that organizes and automates how advertising goes out to a customer through various techniques like social, mobile, billboards & websites.
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Creative Optimization:
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Software that analyses which channels a company should use and automates those channels.
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MRM
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Marketing Resource Management
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Marketing Resource Management (MRM):
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software that keeps track of everything a mktg dept could need to run multiple campaigns.
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Location/GPS
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Software or apps that track a GPS location in order to provide geographically relevant offers.
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