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10 Cards in this Set

  • Front
  • Back

Affiliate Marketing

An online advertising technique where an advertiser develops alist of affiliates; usually content-driven websites that will directtraffic to the advertiser’s site. Generally contracted on a pay-forperformancemodel.

Call To Action(CTA):

A phrase, usually included in the text of an advertisement orother content that directs a viewer or visitor to take a particularaction

Campaign:

A group of advertisements or a marketing strategy put intoaction as a set of events over a defined period of time.

Click-Through Rate:(CTR)

The average number of click-throughs per hundred adimpressions, expressed as a percentage

Cost-Per-Action:(CPA

Online advertising payment model in which payment is basedsolely on qualifying actions such as sales or registrations.

Cost-Per-Click:(CPC)

The cost or cost-equivalent paid per click-through.

CPM

Cost per thousand or cost per mille estimates the cost per 1000views [impressions] of an advertisement.

Pay-For-Performance

An online advertising model where payment is only renderedfor advertising that successfully accomplishes a predefined action.Pay-Per-Click, Pay-Per-Lead, and Pay-Per-Sale.

Pay-Per-Click (PPC)

An online advertising payment model in which payment [froman advertiser to a content provider] is based solely on qualifyingclick-throughs

Pay-Per-Lead (PPL)

An online advertising payment model in which payment [froman advertiser to a content provider] is based solely based onqualifying leads