Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
Affiliate Marketing |
An online advertising technique where an advertiser develops alist of affiliates; usually content-driven websites that will directtraffic to the advertiser’s site. Generally contracted on a pay-forperformancemodel. |
|
Call To Action(CTA): |
A phrase, usually included in the text of an advertisement orother content that directs a viewer or visitor to take a particularaction |
|
Campaign: |
A group of advertisements or a marketing strategy put intoaction as a set of events over a defined period of time. |
|
Click-Through Rate:(CTR) |
The average number of click-throughs per hundred adimpressions, expressed as a percentage |
|
Cost-Per-Action:(CPA |
Online advertising payment model in which payment is basedsolely on qualifying actions such as sales or registrations. |
|
Cost-Per-Click:(CPC) |
The cost or cost-equivalent paid per click-through. |
|
CPM |
Cost per thousand or cost per mille estimates the cost per 1000views [impressions] of an advertisement. |
|
Pay-For-Performance |
An online advertising model where payment is only renderedfor advertising that successfully accomplishes a predefined action.Pay-Per-Click, Pay-Per-Lead, and Pay-Per-Sale. |
|
Pay-Per-Click (PPC) |
An online advertising payment model in which payment [froman advertiser to a content provider] is based solely on qualifyingclick-throughs |
|
Pay-Per-Lead (PPL) |
An online advertising payment model in which payment [froman advertiser to a content provider] is based solely based onqualifying leads |