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13 Cards in this Set
- Front
- Back
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Background (Dakota slide 1)
-YMCA- Young Men's Christian Association -Original focus was on the bible then digressed -Values: caring, honesty, respect and responsibilty |
-Active in more than 10,000 neighborhoods
-Talk about mission statement |
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-Bernon Family Branch (Brenna slide 2)
-Hockomock YMCA: 45 Forge Hill Road Franklin Ma -Friendly area surrounded by several condominiums |
Brenna
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YMCA Groups (vaguely explain a couple) (Dakota 3)
-Association Advancement Group -International Group -Knowledge management group |
-leadership development group
-membership and program development group -organizational and management consulting group |
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Current website- very informative (Brenna slide 4)
-includes nine tabs with several sub tabs -poor color scheme -website search engine |
-cluttered pages
-small fonts |
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Primary Research (dakota slide 5)
-conducted a survey -how efficient and helpful the YMCA website was -questions were brief and not time consuming |
Dakota
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Secondary Research (Brenna slide 6)
-conducted on the internet -collected data from previously recorded surveys -general websites |
-search what makes a good website
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Survey (Dakota slide 7)
-how quickly did the homepage load -how organized and accessible is the information -how easy is it to navigate through the website |
-how readable is the font/information
-are you satisfied with the info given from your search -does the overall appearance meet your expectations -does the usability meet your expectations |
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Strengths of the website (Brenna slide 8)
-very informative -displays helpful pictures -overall layout |
Brenna
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Weaknesses (Dakota slide 9)
-small fonts -lack of updates -dull color schemes: not intriguing |
-cluttered pages
-search engine is slow, doesn't give detailed answers |
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-Michelle Obama partnership with the "Let's Move!" campaign
-twitter page for the hockomock YMCA -facebook page |
Brenna (slide 10)
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Threats to business (Dakota slide 11)
-Planet fitness down the road -boston sports club -adirondack club |
-team fitness
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-goal is to finish before New Years (Brenna slide 12)
-December 15th: twitter and facebook accounts -December 20th: reconstruction of layout and webpage -December 27th: launch "Let's Move!" campaign |
Brenna (slide 12)
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Cost Analysis (Dakota slide 13)
-since we aren't making many money consuming changes to the website our total budget expense came out to $5,000.00 |
-paid to people who are fixing the website
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