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17 Cards in this Set
- Front
- Back
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Contemporary: I.A. Richards: Crisis in language |
-Crisis in confidence in language -Language=powerful tool -crucial for 20th century |
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Contemporary: I.A. Richards and his most famous work |
The Philosophy of rhetoric |
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Contemporary: I.A. Richards contributions to rhetoric |
-Main concern= language and meaning -Conflict comes from misunderstandings |
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Contemporary: I.A. Richards: New Rhetoric |
Study of misunderstandings -Avoid policeman doctrines |
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Contemporary: I.A. Richards: Old Rhetoric |
Theory of the battle of words -Right and Wrong |
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Contemporary: I.A. Richards: Attacked modernist notion of language |
-"Proper meaning superstition"= each word has a single meaning -"Proper use superstition"= correct use for every word |
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Contemporary: I.A. Richards: The Theorem of Meaning |
-Cluster of events that recur together -A word doesn't mean in and of itself -Comes from context |
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Contemporary: I.A. Richards: The Semantic Triangle |
-Symbol/word: sign -Referent: thought -Thought/reference: real world objects |
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Modern: Kenneth Burke: Writings |
-Rhetoric of Motives -Grammar of Motives |
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Modern: Kenneth Burke: Definition of rhetoric |
-Use of language to produce desired results -Language=verbal/non-verbal texts -Symbolic behavior=rhetorical |
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Modern: Kenneth Burke: Old rhetoric |
-Conscious persuasion -Ignore important rhetoric w/ this focus |
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Modern: Kenneth Burke: New rhetoric |
IDENTIFICATION |
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Modern: Kenneth Burke: substance of new rhetoric |
-Act -Identification -Order/hierarchy -Consubstantiality -Secrets -Persuasion through identification |
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Modern: Kenneth Burke: 3 ways to identification |
-Common ground -Assumed "we" -Through antithesis= overcome common enemy |
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Modern: Kenneth Burke: Dramatism |
-How humans act w/ language -Drama is present wherever people gather |
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Modern: Kenneth Burke: Dramatistic Assumptions |
-Humans= symbol-using animals -Humans= inventor of the negative -Separated from his/her natural condition -Goated by spirit f hierarchy -Rotten w/ perfection |
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Modern: Kenneth Burke: Drama's feature motives |
-Central purpose= highlight why people do what they do -Intention vs. Motive -Vocabulary of motives |
