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9 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Spidercrawling = When you scrape social media and put it into a piece of software for marketing. Know at least two companies |
1. disconnect 2. ghostery |
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Social listening |
social media monitoring, identify and assess what is being said about a company |
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What are the four major criteria when choosing which platform to use for social listening |
1. data 2. sorting 3. analysis 4. reporting |
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Ten major applications of social listening |
Post-event review Customer service Identify advocates Identify communities Competitor intelligence Market intelligence Alert abnormalities Pricing information Trend spotting Forecasting events |
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2 companies that track market share |
1. comScore 2. Nielson online and TRA/TiVo |
google has part in it |
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Name at least one data broker that Facebook uses to track your offline behavior |
1. datalogix 2. acxiom 3. epsilon |
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The system that has emerged that serves up automated advertising and it's major componets (3) |
Ad Exchange major componets: agency, Ad network, publisher |
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what is the goal of Gamification |
Get consumers to engage more deeply with your brand ex: Mcdonald's, Special version of Angry Birds that consumers would only be able to play in their stores ex: fitbit, built around gamification model |
gamification = marketing technique to encourage engagement from consumers |
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Why do you think digital may/may not be superior to other types of media? |
The abilities to adapt at any moment to any specific consumer and to reach a consumer at any given time will give digital an advantage over other forms of marketing |
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