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18 Cards in this Set

  • Front
  • Back
Johannson - "The Medici Effect" -2004
Creativity, Creative Age, Diversity
Earls - "Welcome to the Creative Age: Bananas, business, and the Death of Marketing" - 2002
"different perspectives generate more stimulated thinking" - leads to synergy, more interesting solution
Earls, "Welcome to the Creative Age", 2002, p.31
Creativity = "ability to find new solutions to old problems"
Earls, "Welcome to the Creative Age", 2002, p.20
needs to be correct balance - diversity + homogeneity, X creative stagnation, X conflict, Need E.I
Ind and Watt - "Inspiration: Capturing the Creative Potential of Your Org." - 2004
Diversity represents potential for more thoughtful D-M. Confront opinions and knowledge of others from diverse backgrounds, = rethink P.o.V
Simons, Pelled and Smith - "Making Use of Difference" - 1999 - p. 662
Challenges of sustaining creativity: - intrinsic joy, market pressures, business savvy, teams+expanding=less control
Cree et al. - "Where Angels Fear to Tread" - 2002
Rise of cultural industries, significance of knowledge to all aspects of economic production/distribution/consumption, rise of services sector, = new economy, more informational, global, networked
Flew - "New Media: An Introduction" - 2002
Defn of CI's: activities with origin in individual creativity, skill + talent, potential for wealth and job creation, thru generation and exploitation of intellectual property
UK Department of Culture Media and Sport (DCMS) 1998
"consumers increasingly use commodities to construct a personal identity"
Flew - "New Media" - 2002, p. 114
consumption = increasingly symbolic of identity and social positioning
O'Connor - Flew
Strategy for developing the export potential of NZ Music Industry
Creating Heat 2002, NZ Trade and Enterprise
music export model by Creating Heat, plugging into global infrastructures
NZ Out There
Ideologies of Hip Hop - community, educational empowerment of marginalised people, opposition to hegemonic, racist, colonising forces
Zemke-White - "Keeping it real (indigenous)" - 2004
creativity = collective action and process, embedded in prestructured social and cultural identity - must regard environment as well
Tschmuck - "How Creative are the CI's? A case of the music industry" - 2003
3 traditional pillars of "Music as a Product" Paradigm: Control of Publishing Rights, Marketing Power, Distribution Channels
Tschmuck - "How Creative?" - 2003
Internet changes paradigm -Music as Product to Music as Service.
-Music providers on net circumvent copyright regulations
-Smaller record labels X exclusively depend on distribution networks of major comps, can sell direct
(Tschmuck - "How Creative?" -2003)
PostModern modes of culture (+author)
-making $ and making culture = same
-antipathy to work VS leisure
-reliance on informal networks
-emphasis on intuition, emotional involvement, immersion
-Cultural producers work for themselves, X 9-5
(O'Connor - Flew "New Media 2002)