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21 Cards in this Set
- Front
- Back
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what decisions are made in selecting a carrier
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consider various modes of transportation
examine service capabilities |
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basic modes of transportation
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rail
motor water pipeline air |
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highest ton miles
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rail
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highest increase
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air
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international water carriers
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RO RO
ferry OBO multipurpose carriers Barges |
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common carrier
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for hire serves public
liable for damages backbone of transportation |
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regulated carrier
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motor and water
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contract carriers
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for hire that does not have to serve the general public
1 -2 shippers exclusively specialized equipment |
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exempt carriers
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agricultural
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private carriers
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firms own transportation
not for hire |
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containerization
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goods placed in box and untouched
reduces theft |
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roadrailer service
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truck that can ride on train tracks
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intermodal marketing company
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consolidation
helps small companys with small loads |
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early view
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minimize cost
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new view
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product
price quality service product differentiation marketing concept |
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customer service
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those activities that occur at the interface between the customer and the corporation
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what kinds of companies are affected the most by customer service
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merchandising
industrial |
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measure customer service
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time, dependability
communication convenience |
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order cycle
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transmitted
processing preparation shipment |
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best way to monitor customer service
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formally
survey |
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physical supply service levels
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100%
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