Course 14 Comm

Front 1

1st factor in planning communication

Back 1

analyze your audience

Front 2

sending audience

Back 2

person or org you are communicating on behalf of

Front 3

receiving audience

Back 3

person or group receiving the communication

Front 4

questions you should ask yourself about your sending audience

Back 4

will my comm be in synch with org policy

am I communicating the intended message

who should coordinate on this

will the org be embarrassed by what I write or say

Front 5

2 questions to consider when analyzing recieving audience

Back 5

who will be my audience

why should this concern us

Front 6

why should this concern us

Back 6

our comm should be appropriate for the audience

Front 7

what does the audience know about the subject and why is that important

Back 7

the more they know the less explaining you need to do

Front 8

what's there background

Back 8

knowing their background will help you match your comm to the audience
example if you're speaking to civilians you may want to omit the military jargon

Front 9

will the audience be receptive or hostile

Back 9

if the audience is hostile or skeptical you need to be more persuasive in your comm

Front 10

after analyzing the audience next ...

Back 10

choose a topic

Front 11

narrowing your topic will do the following

Back 11

allow adequate coverage of the material

focus your attention on a specific area

require less research

provide a better chance for the audience to get your intended message

Front 12

next part of planning communication

Back 12

determing purpose

Front 13

benefits of knowing purpose

Back 13

ensures your comm does what you intended

helps you organize your thoughts

focuses your comm

identifies what you want the receiving audience to do with your comm

Front 14

purposes for communication (4)

Back 14

inform
entertain
persuade
to request action

Front 15

use purpose statement

Back 15

lets audience know the reason for your comm

Front 16

narrowing your topic will do the following

Back 16

allow adequate coverage of the material

focus your attention on a specific area

require less research

provide a better chance for the audience to get your intended message

Front 17

next part of planning communication

Back 17

determing purpose

Front 18

benefits of knowing purpose

Back 18

ensures your comm does what you intended

helps you organize your thoughts

focuses your comm

identifies what you want the receiving audience to do with your comm

Front 19

purposes for communication (4)

Back 19

inform
entertain
persuade
to request action

Front 20

use purpose statement

Back 20

lets audience know the reason for your comm

Front 21

3 types of appeal

Back 21

establish common ground

empathy

let them know what's in it for them

Front 22

techniques of organizing

Back 22

generating and refining content

choosing a pattern of organizaiton

developing the into, body and conclusion

using transitions

Front 23

use an outline

Back 23

to arrange main and supporting ideas in a visible framework that permits you to see and test your logic on paper

Front 24

after completing the outline the next step is to...

Back 24

generate a rough draft

Front 25

patterns to choose from when organizing your comm

Back 25

time (chronological)

space (geographic)

cause/effect

problem/solution

pro/con

topical

Front 26

introduction is...

Back 26

attention step (opening)

a purpose statement (what you're going to talk about and why the audience should listen)

overview (road map of what's to follow)

Front 27

attention step techniques

Back 27

a rhetorical question
quotation
joke
startling statment
a gimmick

Front 28

conclusion includes

Back 28

summary
re-motivation
closure

Front 29

summary

Back 29

briefly summarize your main points

don't introduce any new information

Front 30

re-motivation

Back 30

tell your audience what you want them to do with the information

Front 31

closure

Back 31

tie your closing remark back to your opening statement

provide a strong sense of finality and convince the audience you've reached the destination

Front 32

major transitions

Back 32

signalto the audience that you are traveling to a new point

Front 33

effective transitions should

Back 33

mention the point just discussed

relate that point to the objective of purpose of the communication

introduce the next main point

Front 34

factors to consider when planning to communicate

Back 34

analyze your audience
choose your topic
determine your purpose
gather your support

Front 35

techniques of organizing a communication

Back 35

generate and refine ideas
choose a pattern of organization
develop the intro, body and conclusion
use transitions