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15 Cards in this Set

  • Front
  • Back

The Counterpunch

I understand you feel that way, but the reality of the situation is that most (business type) I speak with all tell me the same thing.

The Counter Punch

I understand you feel that way

Counter Punch 2

This is not just email marketing I am talking about

The Counter Punch 3

So whether you hear me out or not, the reality of the situation is that you're potentially losing out on a ton of business by not making the most out of your current customer base.

The takeaway

It's totally up to you, but I called you for a reason.

The takeaway 3

Like I said, I'm only reaching out to a few (industry) in the (city), that I think cam get more business from a better email marketing programs well as a better presence on social media sites....

Advice Sandwich: WIFM

Great question, My name is Adrian and I'm with a company called OBE. 1 of 3 things happen. 1 They implement my recommendations. 2. They determine I should work with another company. 3. They hire my company to work for them.

Introduction

Hi, is this (John), You're still in (profession), right? I came across some of your business pages online and it doesn't appear like you've been to active on social media..are you doing this your self or is someone else doing it for you?

Elevator Pitch

Once again my name is Adrian and I work for a company called OBE. We specialize in working with (industry) to help them stay in touch with past clients. We're a do-it-for you solution to help strengthen relationships with the people that can increase your business...and we do it by using social media, and email to generate new opportunities so that you can focus on what you do best.

4 Flaws

Really? Okay, because from an outsider perspective..I don't see too much activity on these pages at all.

4 Flaws Visibility

So let me ask you, when you look at the monthly reports you're getting, how do you determine who to follow up with?


Response: Well you probably want to have some idea of whether or not you're money is really working for you.

Frequency

How often are they posting for you?


When it comes to social media, if it is not done right..your online presence will suffer.

Content

Is your content strategy focused more on lead conversion or is it focused on relationship building?

Credibility

Is this a specialized company or a person in the office wearing a bunch of hats?

FTP- Finding the Pain

Time, interest, or Expertise