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Why is it important to practise?
Because you will sound so convincing that the prospect will think these:
A) You're an expert, you have done this hundreds of times before.
B) You're a person who can help them get control of their life.
C) Because he will trust you a lot more.
D) Because you will transfer certainty over to him that will make him believe and buy.
What are the 3 tenets of the straight line system?
1. You must control the sale by staying within the boundaries of the straight line.
2. You must establish instant rapport, massive rapport.
3. You must use that rapport to gather intelligence to find out what he truly needs and where his pain lies.
What is are the best two ways to lower the action threshold?
A) Control his internal dialog: Run a positive post buying movie
B) Increase his pain treshold. Future pace the pain. Use questions.
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