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deductive research
sets out to prove or disprove a theory by collecting data and testing hypotheses
inductive research
works from known information to develop a theory by establishing relationships or patterns in the data
quantitative research
systematic and usually uses scientific methods; main purpose to quantify data, allowing generalizations from a sample to an entire population; seeks explanatory laws, generates reliable population based and generalizable data that is suited to establishing cause and effect relationships
qualitative research
in-depth investigation of the subject which often is a group of people, but may be individual. the motivation for the research usually involves learning the reasons why the subject practices certain behaviors
stratified sampling
divides the population into subgroups according to some criteria such as age, ethnicity, gender, or socioeconomic level, and then selects subjects from each subgroup. this increases the validity of generalizing the findings to the entire population.
cluster sampling
divides the population into subdivisions or clusters, and then selects a random sample from the clusters.
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