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industrial products definition
products developed for the industrial market, not the consumer market
3 factors affect the demand in industrial markets
**voltility in demand - continuous changes
**stages of economic development
**technology and market demand
attributes of product quality
price-quality relationship
product design-quality relationship
services and replacement parts
mediums used to promote industrial products
direct sales force
print media, catalogues, website, direct mail
blog, videos, e-books
trade shows
personal selling
nature of sales person-customer relationship
behavior of sales person
nature of customer buying task
resources of sales person
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