term1 Definition1term2 Definition2term3 Definition3
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positioning definition
the initial seed that leads to the growth of the marketing mix
how target market segments perceive the offering relative to competitors
the space the product holds in the consumers mind
perceptual maps
based on perceptions of a particular product/ brand relative to the market
used to understand the position the product or brand has in the market
positioning statement
identifies who the product is for and what it will do
often in the form of a product tag line
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