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Target Market
18-24 year olds
Opportunities After Activation
young, affluent (NHL market), and help to expand body spray line/ "Classic Brand"
Potential for Virality
Not a typical commercial for Tavares and creates more of a sharing factor on social media
"Penalty Kill, Kill Odor"
Simple message, but involves word association
Word Association
Helps to bring up more unaided brand awareness for consumers in the future
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