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This file MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper includes review of the McDonalds Fast Food and the Promotional Strategy and Target Market of McDonalds.
General Questions - General General Questions · Resources: Internet, University Library · Select a product with which you are familiar. · Research the company for the campaign that supports that product. · Write a 1,400- to 1,750-word paper in which you examine the key elements of this advertising, including: o What is the advertising message? o To whom is the advertising message directed? o What is the relationship between consumer behavior and target markets? o How is the product positioned? o In what advertising media have you seen this product? o What changes would you make in the product positioning and the advertising message? o How was this advertising message created? Consider in house, outsourced, agency, and so forth, for example. o Is this an effective use of resources? o Based on your readings, what would you suggest to make the campaign more effective? · Format your paper according to APA standards. · Post your assignment and a signed copy of the Certificate of Originality to your Assignments Page by Day 7 (Monday). Please post the Certificate of Originality as a separate document.
If you are moving out of state or plan to live on campus, carefully consider whether bringing your own vehicle is a good idea. It may be difficult to find a place to park, especially in crowded cities. You can also have a hard time with other expenses if you're not employed.
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