term1 Definition1term2 Definition2term3 Definition3
Please sign in to your Google account to access your documents:
http://www.homeworkfortune.com/MKT-305-Week-4-Assignment-1-Cereal-Aisle-Analysis-MKT305-03.htm
OR
www.homeworkfortune.com
MKT 305 (Strayer) Week 4 Assignment 1: Cereal Aisle Analysis
For this assignment, visit your local grocery store to observe and record behaviors in the various aisles.
Your visit should be long enough to observe several behaviors and situations. Read the assignment thoroughly before your observational visit in order to watch for specific behaviors.
Write a six to eight (6-8) page paper in which you:
1. Identify the store and the day and time you made your observation.
2. Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
3. Assess how consumers determine value for their various purchases. This can be addressed with at least two (2) specific consumer examples or by combining all the consumers you observed.
Further Details of the assignment are hidden...
Need help typing ? See our FAQ (opens in new window)
Please sign in to create this set. We'll bring you back here when you are done.
Discard Changes Sign in
Please sign in to add to folders.
Sign in
Don't have an account? Sign Up »
You have created 2 folders. Please upgrade to Cram Premium to create hundreds of folders!