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MKT 100 Week 5 Journal 2: Marketing Plan Part B: Targeting Customers
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You will now consider who your customers are and identify your market segment.
It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to:
Write a one to two (1-2) paragraph journal entry in which you:
1. Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:
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