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Negative effects on smoking
Celebrity addictions seem to go unpunished so we believe it will be the same for us.They react to the the perceived leniency by engaging in the addictive behaviour. Smoking is more common in films than in everyday life.
Negative effects on gambling
Kom and Reynolds - The impacts of commercial gambling advertisments on young people in Canada finding that the participants said the adverts were funny and showed 'cool' people, it normalised gambling making it feel more regular.
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