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Aims of good customer service
More customer satisfaction so they’re happier
More customer loyalty so they’ll come and buy stuff again and recommend to others
Improve reputation-more customers
More sales and profit so firm survives in long run cu
Customer service feedback forms
An org with good customer service will use these to get info from customers to improve products services etc customer service staff
Customer service staff policy
Staff what they’re expected to do
Good quality product
Customer wants to buy- it exceeds their expectations
Affordable prices
Customers not exploited, get value for money
Suitably qualified staff
Friendly and helpful staff
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