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Kinds of Promotions CATs Can Be Used With:
In a direct mail (DM) package - On a response device, brochure, buckslips, etc it can be in copy & illustrated
Letters - always in copy, sometimes illustrated
Postcard
On a landing page, website, content, etc.
CAT Benchmarks & Best Practices
Eye-Catching Design
Actionable Copy
Sense of Urgency
Clear Value Proposition
For someone to click on a call-to-action, they have to first notice its existence
Colors should contrast with a website design
Should appear large enough to be noticed
Digital CATs perform best when they are around 225px wide and 45px high
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