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Seventies
Franse supermarkt plastic literflessen op volgorde sterkte alcohol.
Nederland kartonnen pakken
Italië ‘fiasco’s’ glazen flessen met riet of plastic mand eromheen
80s
Competition from new world. Cheap well made wines. EU starts to learn from NW. (listen to consumers, attractive labels, marketing, strategy, working together with fellow wine makers)
Pays d’Oc
Former ‘wijnschuur’
Cheap and average
Now: less rules and a lot of exciting wines. Trend: soepel, fruity, drinkable at young age.
Competition with South Africa and Chili
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