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What does conformity mean?
The importance of conformity pressures in social groups.
Yielding to group pressure.
A person going to work dresses in the same style as colleagues to fit in.
Obedience
How people in authority could create obedience, even to the extent of leading people to cause severe harm to others. (Milgram. Shocking person with the wrong answer.
Cognitive dissonance theory
An underlying psychological tension is created when an individual’s behavior is inconsistent with his or her thoughts and beliefs.
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