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Sherif (1935) and Jenness (1935)
Sherif - autokinetic effect
Jenness - Jelly beans in a jar
Ambiguity may explain the high conformity level.
- Supports
Bond and Smith (1996)
Individualist societies (UK and US) less conformist than collectivist societies (Japan and Israel).
-Develops, some situations make people conform more than others.
Perrin and Spencer (1980)
Repeated study in England in the late 1970's - conformity much lower. Only one student in 396 trials.
Explains Asch's high conformity due to 1950's being an era of McCarthyism and conformity in USA.
- Contradicts
Nicholson et al (1985)
32% British students and 38% of US students conformed at least once.
Neto et al (1995)
Asch only used men in his study, gender bias. Women are more conformist than men, may be because they are more social and so are influenced by social pressures to be accepted into the group. Women are more concerned with social relationships.
- Develops
Berns et al (2005)
Public compiance or private acceptance?
Similar task to Milgrams, used an FMRI scan to study brain activity. When subjected to pressure to conform, the part of brain associated with perception rather than judgement were most active. When being independent the fear part was most active.
- Develops, Asch's task changes the way participants see the world and they comply out of fear.
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