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A+ MKT 498 Week 3 Target Market Paper
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Week 3 Individual Assignment: Target Market Paper
Write a 1,050- to 1,400-word paper in which you research thecurrent customer base, buyer behavior, demographics, psychographics, lifestyle,geographic area, benefit segmentation, and user segmentation for the product orservice. Identify the ideal target market for your Learning Team’s selectedproduct or service. In your paper, include the following:
o Provide a specific description of the target market, which should be measurable,accessible, sustainable, differentiable, and actionable.
o Include the total marketing budget. This is when the cost of acquisition is not greaterthan 10% of the product retail price or one month of an annual service.
o Estimate the size of the market and estimated penetration percentage.
o Provide Justification for your answers.
Format your paper using APA 6 standards.
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