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11 Cards in this Set

  • Front
  • Back

the whole media peace.

Sign

what makes up the Sign.

Signifier

the product.

Content Signifier

the way that things are composed gives the meaning.

Treatment Signifier

a thing that has no meaning than wha it is.

Iconic Signifier

a thing the has meaning form it being apart of a larder thing.

Indexical Signifier

A thing that has meaning to a thing it has no connections to.

Symbolic Signifier

a thing that has different meaning based on the culture looking at it.

Culturally Specific

a thing or placement that makes a thing with more than one meaning show only one meaning.

Anchorage

when a thing has more than one meaning.

Polysemic

what a thing is meant to mean.

Intended meaning