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9 Cards in this Set
- Front
- Back
environment
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surroundings
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generation gap
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differences in values between people of two age groups
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sample
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small group of people that represents everyone
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public opinion
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views of the majority of people
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pollster
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someone who conducts public opinion surveys
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propaganda
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methods used to convince others to join a cause
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mass media
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newspapers, TV, internet,radio, magazines
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peer group
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people of the same age or social status
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pressure group
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one category of opinion makers
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