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21 Cards in this Set
- Front
- Back
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Perception |
the process of receiving, selecting, and interpreting environmental stimuli involving the five senses |
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Phenomenal Absolutism |
The erroneous assumption that everyone else perceives the world as we do |
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Sensation |
the body's first and immediate response to a stimulus |
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attention |
focusing on one or more environmental stimuli while intentionally ignoring others |
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cognitive capacity |
the ability to pay attention to and think about information |
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comprehension |
the ability to interpret and assign meaning to the new information by relating it to knowledge already stored in memory |
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absolute threshold |
The minimum level of stimuli needed for an individual to experience sensation--it is the lowest point at which a person can detect "something" on a given sensory receptor ` |
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just noticeable difference ( j.n.d) |
aka differential threshold, the amount of incremental change required for a person to detect a difference between two similar stimuli. |
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Weber's Law |
The greater or stronger the initial stimulus is , the greater is the amount of change required for it to be noticed |
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Adaption |
the process of becoming desensitized to sensual stimuli |
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advertising wear-out |
When an advertisement is is overexposed , it loses the ability to attract attention and interest |
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Subliminal Perception |
the unconscious awareness of stimulus |
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sensory memory |
the preliminary, very brief recording of information that happens during sensation in the perceptual process |
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short-term memory |
part of memory where small bits of information are paid attention to and processed for short periods of time |
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Miller's Rule |
When people are able to consider approximately five to nine ( seven plus/minus two) units of information at one time in working memory |
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Arousal |
a state of physical wakefulness or alertness |
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salient stimuli |
draws consumers' attention involuntarily |
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figure-ground principle |
from a perception perspective, when a stimulus is salient, it is figural or focal, and everything else fades in the background |
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closure |
the tendency for a person to perceive an incomplete picture as complete, either consciously or subconsciously |
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grouping |
the tendency to arrange stimuli together to form well organized units |
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vivid stimuli |
like salient stimuli, draw attention automatically and involuntarily |
