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8 Cards in this Set
- Front
- Back
Bait and Switch advertising
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an alluring but insincere offer to sell a high-quality product or service at a bargain price that the advertiser does not intent or want to sell
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High Balling
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technique used by an automobile salesperson who offers a shopper an extra high trade in allowance on his or her present car to create interest in a vehicle even though the offer may later be repudiated by the salesperson's manager.
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Low Balling
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unscrupulous technique used by a salesperson who offers to sell a shopper a product at an unusually low and unrealistic price that will not be honored by the sales manager when the customer wants to make the purchase.
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Multi-Level network Marketing
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LEGITIMENT sales method that uses a network of independent distributers to sell consumer products; ex. Mary Kay cosmetics
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Negative Option
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consumer decision making situation in which the consumer must notify the company that a particular selection is not desired to receive it.
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Odometer Fraud
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occurs when an odometer is rolled back or disconnected and when incorrect info is given about the accuracy of the odometer reading
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Lemon Laws
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vehicles with serious defects that have been repurchased under the requirements of state lemon laws
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Magnuson-Moss Warranty Act
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Powers of Regulatory agencies
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