Consumer Behaviour Simple

Front 1

Heuristics

Back 1

A mental rule of thumb that leads to a speedy decision by simplifying the process. This most commonly is associated with brand loyalty.

Front 2

Post-purchase Evaluation

Back 2

The evaluation of the product results in a level of consumer satisfaction/dissatisfaction. This refers to the overall feelings, or attitude a person has about a product after purchase.

Front 3

Cognitive dissonance

Back 3

is the anxiety or regret a consumer may feel after choosing from among several similar attractive choices.

Front 4

Exposure

Back 4

the extent to which a person’s sensory receptors are capable of registering a stimulus

Front 5

Sensory Threshold

Back 5

The degree to which people notice a stimulus that is within range of their sensory receptors.

Front 6

Absolute threshold

Back 6

the minimum amount of stimulation that can be detected on a sensory channel

Front 7

Differential Threshold (Just Noticeable Difference)

Back 7

The minimum change in a stimulus that can be detected.

Front 8

Attention

Back 8

the extent to which a person devotes mental processing to a particular stimulus

Front 9

Stimulation selection factors

Back 9

size, colour, position, novelty

Front 10

Adaptation

Back 10

the degree to which consumers continue to notice a stimulus over time

Front 11

Factors leading to adaptation

Back 11

Intensity, duration, discrimination, exposure, relevance

Front 12

Utilitarian needs

Back 12

the objective; tangible attributes of products e.g. fuel economy in a car.

Front 13

Hedonic needs

Back 13

the subjective and experiential aspects of products, e.g. self confidence, excitement, etc.

Front 14

Core values

Back 14

values shared within a culture

Front 15

Enculturation

Back 15

learning the beliefs and values of one’s own culture

Front 16

Acculturation

Back 16

learning the value system and behaviors of another culture

Front 17

Classical Conditioning

Back 17

a learning process that occurs when two stimuli are repeatedly paired: a response which is at first produced by the second stimulus is eventually produced by the first stimulus alone.

Front 18

Stimulus Generalisation

Back 18

occurs when the same response is evoked by a similar stimuli e.g. doorbell

Front 19

Stimulus Discrimination

Back 19

occurs when a similar stimulus is not followed by an unconditioned stimuli.

Front 20

Instrumental Conditioning

Back 20

Learning that occurs as the result of rewards or punishment

Front 21

Decay

Back 21

This is where structural changes in the brain causes loss of memory

Front 22

Retroactive

Back 22

new memories interfere with old memories

Front 23

Proactive

Back 23

old memories make it hard to recall newer memories

Front 24

Nostalgia

Back 24

where the past is viewed with both sadness and longing.

Front 25

Self-concept

Back 25

the beliefs a person holds about his/her own attributes, and how he/she evaluates these qualities

Front 26

Extended self

Back 26

external objects that we consider a part of us

Front 27

Ideal self

Back 27

our conception of how we would like to be

Front 28

Actual self

Back 28

our more realistic appraisal of the qualities we have

Front 29

Culture

Back 29

Accumulation if shared meanings, rituals, norms and traditions among members of an organisation or society and determines overall priorities a consumers attaches to different activities and products

Front 30

Social Class

Back 30

The overall rank or social standing of groups within a society according to the value assigned to factors such as family background, education, occupation, and income

Front 31

Status symbol

Back 31

Visible Markers that provide a way for people to flaunt their membership in higher social classes

Front 32

Conspicuous consumptions

Back 32

measures the extent to which a consumer is to consume conspicuously (look at closely/observe)).

Front 33

Status Consumption

Back 33

gauges the degree in which consumer is likely to consume for status.

Front 34

Nuclear family

Back 34

Mum, Dad & kids

Front 35

Extended family

Back 35

3 generations incl. grandparents, aunts, uncles and cousins

Front 36

The sandwich generation

Back 36

middle aged people looking after kids and parents simultaneously.

Front 37

Consensual purchase decision

Back 37

members agree on the desired purchase, differing only in terms of how it will be achieved

Front 38

Accommodative purchase decision

Back 38

members have different preferences or priorities and they cannot agree on a purchase to satisfy the minimum expectations of all involved

Front 39

Household Decision Roles

Back 39

Influencer, User, Buyer, Decider, Gatekeeper

Front 40

Autonomic decision

Back 40

one family member chooses a product

Front 41

Syncretic decision

Back 41

involve both partners