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21 Cards in this Set
- Front
- Back
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Time Influencing Consumption
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1. time pressure
2. time of day 3. time of year |
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Temporal Factors
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-situation characteristics related to time
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Time Pressure
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-urgency to act based on some real or self imposed deadline
-ordering at restaurant |
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Seasonality
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-regularly occurring conditions that vary with the time of the year
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Circadian Cycle
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-rhythm (level on energy) of the human body that varies with the time of day
-ex. sleeping and waking times |
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Advertiming
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-ad buys that include a schedule that runs the advertisement primarily at times when customers will be most receptive to the message
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Shopping
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-set of value producing consumer activities that directly increase the likelihood that something will be purchased
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Acquisitional Shopping
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-activities oriented towards a specific, intended purchase
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Epistemic Shopping
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-activities oriented towards acquiring knowledge about products
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Experiential Shopping
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-recreationally oriented activities designed to provide interest, excitement, relaxation ect.
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Impulsive Shopping
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-spontaneous activities characterized by a diminished regard for consequences, heightened emotional involvement, and the desire for immediate self fulfillment
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Personal Shopping Value
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-overall subjective worth of a shopping activity considering all associated costs and benefits
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Outshopping
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-shopping in a city or town which consumers must travel to
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Atmospherics
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-emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment
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Servicescape
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-physical environment in which consumer services are performed
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Functional Quality of an Environment
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-describes the meaning created by the total result of attributes that facilitate and make efficient the function performed there
-ex. price levels, helpfulness |
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Affective Quality of an Environment
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-emotional meaning of an environment
-all ambient attributes that affect the way one feels in that place |
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Fit
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-atmospheric element
-refers to how appropriate the elements of an environment are for a given environment |
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Congruity
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-atmospheric element
-refers to how consistent the elements of the environment are with each other |
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Nonlinear Effect
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-a plot of the effect by the amount of crowding, which does not make a straight line
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Antecedent Conditions
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-situation characteristics that consumer brings to information processing
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