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12 Cards in this Set
- Front
- Back
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Product
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• Type of products and services
• Attributes: advantages/disadvantages • Is it their niche or core competency? • Is the product patented? (when does it expire?) • What % of revenue comes from which product? |
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Competition
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• Number of competitors
• Market structure (duopoly, monopoly etc.) • Market share • Any substitutes? • Rivalry amongst firms/reaction to changes • Cost positioning • Competitor’s core competency |
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Customer
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• Different segments
• % of revenue; profitability • Changing trends • Customer needs • Market size by segment • Customer retention/loyalty |
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Revenue
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• Number of stores
• Price • Volume • Product mix |
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Price
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• Market power
• Demand elasticity • Product differentiation • Customer segmentation |
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Volume
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External factors affecting Volume
• Competition • Substitutes/complements • Market forces – declining market size, technology, regulation Internal Factors affecting Volume • Price • Distribution/supply chain/inventory management • Customer service |
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Costs
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INTERNAL
Fixed cost • Rent • Plant/property • Equipment • Capacity utilization • Utilities (could be considered variable cost) • Insurance • Overhead (includes management salaries, HR, IT) • R&D Variable costs • Manufacturing: labor, raw materials (be specific to the industry e.g. livestock or seasonings for Meat Processing Industry), packaging, inventory • Marketing & sales (could be considered fixed cost depending on industry practice) • Customer service (could be considered fixed cost depending on industry practice) • Distribution network/warehousing (could be considered fixed cost depending on industry practice) EXTERNAL • Union strikes • Currency fluctuations • Regulation/deregulation • Technology |
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Supply Chain/Operations Processes
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• Relationship with suppliers & distributors
• R&D • Forecasting • Manufacturing (capacity utilization) • Warehouse • Marketing • Sales • Distribution • Customer service • HR • IT |
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Company
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• Core competencies
• Cost of capital • Brand image • Organization • Incentives • Controls • Financial capability • Management capability |
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Macro/Risks
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• Legislations / government regulations
• Union/labor market • Technology/internet • Economy – interest rates, oil price, unemployment • International issues • Environmental issues |
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Industry
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• Exit barriers
• Entry barriers • Capital costs • Switching costs • Government policy • Access to distribution channels • Proprietary product technology • Stage of development (emerging, growing, mature, declining) • Consolidation |
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All
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Product
Competition Customer Revenue Price Volume Costs Supply chain/operations processes Company Macro/Risks Industry |
