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17 Cards in this Set
- Front
- Back
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Message Credibility
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Surrounding the message with the trappings of credibility so that, if it reaches people, it will be accepted. ex: endorsements
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condensational symbols
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symbols that evoke broad categories of meaning accompanied by strong emotions
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Message Framing
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delivering the message in setting and with story suggestions to journalists who accentuate the prominence of the message inside the news frame
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referential symbols
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symbols that convey narrow meaning with little emotion
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pseudo-events
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disguise actual political circumstances with realistic representations designed to create politically useful images.
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Message Composition
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composing a simple theme or message for the audience to use in thinking about the matter at hand
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political symbols
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symbols offer politicians strategic choices about how to engage the popular imagination in any political situation
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Message Salience
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Saturating communications channels with the message so that it will become more conspicuous than competing messages
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political symbols - psychological effects
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the cognitive effect= responsible for the basic meaning of a symbolic message
affective effect= engages our emotions, or affect by triggering a feeling about the message |
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mediation
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intervening
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moderation
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conditional
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Dayton Daily News 1
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Issue: Nuclear weapons plant closing
Action: info packet create discusion cons: toured plant |
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Dayton Daily News 2
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Issue: Air Force Base closing
action: made blueprints, and took ideas from the community, stimulate public discussion cons: won award |
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Akron Beacon Journal
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Issue: Rodney king and L.A riots, racial tensions
action: yearlong study and articles hosting discussion cons: pulitzer, learn what people actually learn in newsroom |
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San Jose Mercury News
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Issue: restrictions on affirmative action in California prop. 209
Action: asked community to attend debates, wrote discussion guide laying out all the choices cons: not good, too many opinions no right answer |
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Orange County Register
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Issue: Ted koeppel refused to cover rep. party convention
action: paper covered it, help citezens understand political issues instead of horse race coverage cons: good |
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Colorado Springs Gazette
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Issue: Misleading wording of a tax legislature
action: frame story differently, more viewpoints cons: opened lid on discussion, more minority viewpoints |
