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7 Cards in this Set

  • Front
  • Back

Socio-Psychology (more objective)

comm is interpersonal interaction and influence. cause & effect predict human behavior

cybernetic Tradition

comm is a system of info processing feedback, family system, social support system

Rhetorical Tradition

Comm as artful public address both objective and interpretive using all available means of persuasion. Ethos, logos pathos

Semiotic Tradition

Comm is process of sharing meanings through signs - anything that can stand for something else

Socio-cultural Tradition

comm is the creation and enactment of social reality. Interpretive language influences thoughts, feelings and actions

Critical Tradition

comm as reflective challenge to unjust discourses. focuses on the way lang perpetuates power imbalances

Phenomenological Tradition (most interpretive)

comm is experiance of self and others through dialogue. Places emphasis on the individual