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8 Cards in this Set
- Front
- Back
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What is management?
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People and Profit/Loss
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Media market themselves to 2 groups
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Consumers- who turn to media for their content
Advertisers- who turn to media for their consumers |
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Rational Decision-
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selecting the choice with the highest return
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Bounded rationality-
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- goals limited by the nature of people and their social environment
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Change
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Creates tension and uncertainty
Reduces job satisfaction Reduces organizational commitment Increases the likelihood staff will quit |
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How to offset change:
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Involve staff in process
Especially influential staff Clearly communicate how change will occur and what it will look like Provide continuous info Make sure staff members understand how change relates to long term goals |
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Expectancy Theory
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A person’s belief that working hard will enable various goals to be achieved
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Goal setting theory-
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Employees behave the ay they do to achieve their goals
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