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46 Cards in this Set

  • Front
  • Back
Philo Farnsworth
first to invent television
Vladimir Zworykin
backed by RCA claims to have invented television
centralized broadcasting system where national shows are sent out from
have a licensed agreement to play shows
Public Broadcasting System, supported by corporate sponsorships & government grants
run the people meters, test and look for ratings, channels determine how much they can use for advertising
1 rating point = ?
1% of 106 million tv households
how much of the tvs that were on, how many were tuned into your channel, important for local markets
sweeps weeks
4 times during the year to determine how much to charge for advertising
what the channel shows
when most people are watching
ad that participates with the program
ads that come inbetween programs, sold last, not seen as much, less expensive
big part for affiliates, how they make their money, run during news programs
advertiser that sponsors the program, big programs shown at special times of the year (Emmys, Super Bowl)
Public Service Announcement, paid for by the network, network or a company donates the spot
What is public relations?
-identify existing relationships
-evaluate relationships
-improve the relationships
-implement the policies
Public relations (definition)
a management function enabling organizations to achieve effective relationships with their various audiences through an understanding of audience opinions, attitudes, and values
Samuel Adams
1st PR person in America, developed a campaign against England
Ivy Ledbetter Lee
Father of Modern PR, believed in truth, didn't supress news, turn bad news into good news, worked with Rockefellers
PT Barnum
Master of Press Agentry, an entertainer & promoter, promoted Tomb Thumb, Jenny Lind, beleived "there's a sucker born every minute"
Edward Bernays
wrote 1st PR book, "crystalizing public opinion"
taught 1st college course in PR, ligitimized PR as a profession
Amos Kendall
1st presidental press secretary for Andrew Jackson
Creel Committee
committee on public info, formed by pres. wilson during wwI, support the war effort
moveable type, changed PR forever because of limited literacy
William Caxton
printed first ad for books in 1468
James Haughton
father of publication advertising, 1962 started a publication of current prices of books
Volney Palmer
1841 started 1st ad agency in Philadelphia, was a space broker
J Walter Thompson & NW Ayer and Sons
1st full service ad agents
Target Audience
all people who can be touched or influenced by the advertising message
Target Market
those who are most likely to buy, people who the advertising is directed to
Market Segment
potential target market
National ads
broadcastto a national audience, sold by the networks
local ads
sold by the local affiliate, lower quality
all things that go on that interrupt the viewing of the ad
“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or of the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”
The First Amendment
Prior restraint
when the government attempts to censor the press by restraining the media before something is printed or broadcst, shows that the provisions in the first amendment are not absolute
Invasion of Privacy or the Privacy Act
the right to be left alone
unauthorized entry into somebody else's territory, journalists do not have a special 1st Amendment priviledge to break the law in pursuit of a legitimate news story that will advance public interest
provides protection for creative works
What can be copyrighted?
literary, musical, or dramatic works
pantomimes or choreographic works
pictoral, graphic or sculptural works
motion pictures
sound recordings
Fair Use
portions of a copyrighted work can be legally used under the law's fair use provisions
What are the uses for things under Fair Use?
teaching, research, news reporting, critical reviews
name, symbol, or other device identifying a product.
Must be officially registered, is legally restriced to the use of the owner or manufacturer