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46 Cards in this Set
- Front
- Back
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Philo Farnsworth
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first to invent television
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Vladimir Zworykin
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backed by RCA claims to have invented television
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Network
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centralized broadcasting system where national shows are sent out from
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Affiliate
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have a licensed agreement to play shows
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PBS
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Public Broadcasting System, supported by corporate sponsorships & government grants
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Ratings-Nielsen
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run the people meters, test and look for ratings, channels determine how much they can use for advertising
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1 rating point = ?
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1% of 106 million tv households
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Share
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how much of the tvs that were on, how many were tuned into your channel, important for local markets
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sweeps weeks
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4 times during the year to determine how much to charge for advertising
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programming
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what the channel shows
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primetime
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when most people are watching
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participation
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ad that participates with the program
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spot
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ads that come inbetween programs, sold last, not seen as much, less expensive
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local
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big part for affiliates, how they make their money, run during news programs
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sponsorship
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advertiser that sponsors the program, big programs shown at special times of the year (Emmys, Super Bowl)
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PSA
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Public Service Announcement, paid for by the network, network or a company donates the spot
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What is public relations?
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-identify existing relationships
-evaluate relationships -improve the relationships -implement the policies |
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Public relations (definition)
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a management function enabling organizations to achieve effective relationships with their various audiences through an understanding of audience opinions, attitudes, and values
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Samuel Adams
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1st PR person in America, developed a campaign against England
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Ivy Ledbetter Lee
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Father of Modern PR, believed in truth, didn't supress news, turn bad news into good news, worked with Rockefellers
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PT Barnum
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Master of Press Agentry, an entertainer & promoter, promoted Tomb Thumb, Jenny Lind, beleived "there's a sucker born every minute"
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Edward Bernays
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wrote 1st PR book, "crystalizing public opinion"
taught 1st college course in PR, ligitimized PR as a profession |
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Amos Kendall
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1st presidental press secretary for Andrew Jackson
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Creel Committee
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committee on public info, formed by pres. wilson during wwI, support the war effort
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Gutenberg
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moveable type, changed PR forever because of limited literacy
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William Caxton
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printed first ad for books in 1468
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James Haughton
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father of publication advertising, 1962 started a publication of current prices of books
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Volney Palmer
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1841 started 1st ad agency in Philadelphia, was a space broker
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J Walter Thompson & NW Ayer and Sons
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1st full service ad agents
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Target Audience
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all people who can be touched or influenced by the advertising message
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Target Market
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those who are most likely to buy, people who the advertising is directed to
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Market Segment
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potential target market
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National ads
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broadcastto a national audience, sold by the networks
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local ads
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sold by the local affiliate, lower quality
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clutter
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all things that go on that interrupt the viewing of the ad
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“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or of the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”
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The First Amendment
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Prior restraint
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when the government attempts to censor the press by restraining the media before something is printed or broadcst, shows that the provisions in the first amendment are not absolute
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libel
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written
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slander
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spoken
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Invasion of Privacy or the Privacy Act
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the right to be left alone
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Trespass
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unauthorized entry into somebody else's territory, journalists do not have a special 1st Amendment priviledge to break the law in pursuit of a legitimate news story that will advance public interest
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copyright
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provides protection for creative works
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What can be copyrighted?
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literary, musical, or dramatic works
pantomimes or choreographic works pictoral, graphic or sculptural works motion pictures sound recordings |
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Fair Use
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portions of a copyrighted work can be legally used under the law's fair use provisions
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What are the uses for things under Fair Use?
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teaching, research, news reporting, critical reviews
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Trademark
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name, symbol, or other device identifying a product.
Must be officially registered, is legally restriced to the use of the owner or manufacturer |
