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80 Cards in this Set

  • Front
  • Back
civic engagement
participating to create change
general speech purpose
objective of the speech ex. to persuade or entertain
specific speech purpose
precise goal the speaker plans to achieve
speech to inform
overall objective is to explain a concept to audience
speech to persuade
overall objective is to influence audience
speech to entertain
overall objective is to amuse, cheer, or charm
audience centered
speaker adapt the speech to audience's needs
demographic characteristics
age/sex/ethnicity, and professional interests of the audience
audience expectations
what the audience thinks will happen
time, mood, and setting of the speech
web browser
software that allows you to go from 1 site to another
search engine
searches homepage for keywords and phrases
primary source
firsthand knowledge, and testimony
secondary source
information based on other peoples observations or research
using other people's ideas, methods, methods or words
crediting or referencing the sources of information
chronological speech structure
organizes a speech around segments or sequences of time
narrative speech structure
organizes a speech around one or more stories
spatial speech structure
organizes a spech around familiar relationships in the environment
tropical speech structure
organizes a speech around types or categories
comparison speech structure
organizes information around distinct points of similarity or difference
cause and effect speech structure
divides the speech into causes of some phenomenon and the effects
problem/solution speech structure
organizes information in a speech around one or more problems and one or more solutions
stated opinion in support of an idea
illustrations or stories that explicate a particular point
compares or contrasts one unfamiliar concept or object with something that the audience already knows
numerical representations used to quantify ideas or concepts
clarifies some concept or idea by further identifying its source
establishes the meanings of words or concepts
verbal bridges that move the speech from one point or idea to the next
appropriate audience attention
focuses the audience's thoughts on the topic and purpose of the speech
attention step
explicit attempt by the speaker to gain the audience's interest
audience's perception of the speaker's expertise
concise synopsis that displays the structure and relationship of speech ideas and concepts
topic outline
brief phrases to summarize the major points of a presentation
complete sentence outline
uses full sentences, including standard punctuation such as periods, commas, and ? marks
key word outline
uses only a few important words from each sentence of a complete sentence outline to delineate the speaking information
main point
the most important ideas
ideas that amplify or develop the main points
communication apprehension
fear of communication situations
technique used to control communication apprehension
manuscript speaking
delivering a speech from a script written out word for word
memorized speaking
delivering a speech by memorizing the speech
impromptu speaking
delivering a speech with little or no preparation
vocal pauses
sounds speakers make while stopping to think of what they are going to say next
extempraneous speaking
using a keyword outline to deliver a prepared speech
comparing one thing, idea, or action to another
a type of metaphor that compares two things using the words like or as
worn-out phrases used so often that they have lost their vividness
saying words according to accepted standards of English
saying words clearly
vocal emphasis placed on each word when speaking
vocal variety
varying the rate, volume, and infle
speaking aids
visual and auditory props that speakers use to develop a speech
initial credibility
cred speakers bring to a situation by virtue of their reputation or accomplishments
derived credibility
cred or belief in a speaker that is created by the content of the message and the manner in which it is presented
enduring credibility
impression of credibility that remains with your audience
ability to influence others in situations through personal dynamism, likability and vision
speech that describes
presentation that provides details of an object or concept
speech that explains
presentation that teaches about or clarifies an event or development
speech that narrates
presentation that uses an extended to make a statement
speech of introduction
presentation that gives teh audience information about the key speaker
acceptance speech
brief statement made upon the receipt of an award, gift or special honor
speech of tribute
presentation that includes eulogies, toasts and others
after-dinner speech
presentation that entertains or enlightens in an amusing way
inspirational speech
presentation that aims to motivate listeners and arouse their passions
social judgement theory
eval of persuasive messages based on beliefs we already hold
attitudes or beliefs that act as a personal standard for judging other messages
lattitude of acceptance
range of positions a listener is likely to accept or tolerate
latitude of noncommitment
range of positions a listener neither accepts or rejects
speech that reinforces
persuasive speaking that attempts to strengthen existing attitudes
speech that convinces
persuasive speaking that urges listeners to accept contentious facts
claims of fact
statements about the truth or falsity of some assertion or statement
claims of value
statements that ask listeners to form a judgment or evaluation
claims of policy
statements that ask listeners to consider a specific course of action
speech that calls for action
persuasive speaking aimed to move the audience to a specific behavior
foot in the door
technique of starting with a small request and then following later with a more substantial one.
ethics or credibility of the speaker
arguments based on logic or reason
reasoning from a particular instance to a generalization