• Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

Card Range To Study

through

image

Play button

image

Play button

image

Progress

1/37

Click to flip

Use LEFT and RIGHT arrow keys to navigate between flashcards;

Use UP and DOWN arrow keys to flip the card;

H to show hint;

A reads text to speech;

37 Cards in this Set

  • Front
  • Back
Pragmatism
An applied approach to knowledge; the philosophy that true understanding of an idea or situation has practical implications for action.
Phenomenology
Intentional analysis of everyday experience from the standpoint of the person who is living it; explores the possibility of understanding the experience of self and others.
Culture industries
Entertainment businesses that reproduce the dominant ideology of a culture and distract people from recognizing unjust distribution of power within society; e.g., film, television, music, and advertising.
Sapir-Whorf hypothesis of linguistic relativity
The claim that the structure of a language shapes what people think and do; the social construction of reality.
Symbols
Arbitrary words and non-verbal signs that bear no natural connection with the things they describe; their meaning is learned within a given culture.
Semiotics
The study of verbal and nonverbal signs that can stand for something else, and how their interpretation impacts society.
Rhetoric
The art of using all-available means of persuasion, focusing upon lines of argument, organizations of ideas, language use, and delivery in public speaking.
Cybernetics
The study of information processing, feedback, and control in communication systems.
Robert Craig
A communication scholar from the University of Colorado who has defined seven traditions of communication theory.
Judee Burgoon
University of Arizona communication theorist whose theory is the subject of chapter 7. She suggested that if we care about theory, we must “do theory.”
Ernest Bormann
Late communication theorist from University of Minnesota who posited the broad definition of communication theory listed below. His theory of symbolic convergence is featured in Chapter Nineteen.
Theory
A set of systematic, informed hunches about the way things work.
Communication
The relational process of creating and interpreting messages that elicit a response.
Text
A record of a message that can be analyzed by others; for example a book, film, photograph, or any transcript or recording of a speech or broadcast.
Behavioral Scientist
A scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior.
Rhetorician
A scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view.
Objective approach
The assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships.
Source credibility
Perceived competence and trustworthiness of a speaker or writer that affects how the message is received.
Identification
A perceived role relationship that affects self-image and attitudes; based on attractiveness of the role model and sustained if the relationship remains salient.
Interpretive approach
The linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible.
Burke’s dramatistic pentad
A five-pronged method of rhetorical criticism to analyze a speaker’s persuasive strategy – act, scene, agent, agency, purpose.
Humanistic scholarship
Study of what it’s like to be another person, in a specific time and place; assumes there are few important panhuman similarities.
Epistemology
The study of the origin, nature, method, and limits of knowledge.
Determinism
The assumption that behavior is caused by heredity and environment.
Empirical evidence
Data collected through direct observation.
Stanley Deetz
Communication scholar from the University of Colorado who believes that every general communication theory has two priorities—effectiveness and participation. His theory of organizational communication is featured in Chapter 20.
Emancipation
Liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment.
Metatheory
Theory about theory; the stated or inherent assumptions made when creating.
Rule of parsimony (Occam’s razor)
Given two plausible explanations for the same event, we should accept the simpler version.
Falsifiability
The requirement that a scientific theory must be stated in a way that it can be tested and disproved if it is indeed wrong.
Experiment
A research method that manipulates a variable in a tightly controlled situation in order to find out if it has the predicted effect.
Survey
A research method that uses questionnaires and structured interviews to collect self-reported data that reflects what respondents think, feel, or intend to do.
Self-referential imperative
Include yourself as a constituent of your own construction.
Ethical imperative
Grant others that occur in your construction the same autonomy you practice constructing them.
Critical theorists
Scholars who use theory to reveal unjust communication practices that create or perpetuate an imbalance of power.
Textual analysis
A research method that describes and interprets the characteristics of any text.
Ethnography
A method of participant observation designed to help a researcher experience a culture’s complex web of meaning.