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39 Cards in this Set
- Front
- Back
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the faculty of finding the available means of persuasion in any given situation.
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rhetoric
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speech that attacks or defends someone
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forensice
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politcal, attempts to influence those who decide policy. speeech that urges us to do or not to do something concerned with the future
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deliberative
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ceremonial praising or blaming
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epideictic
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canon-process of deciding on the subject matter of ones speech and discovering info and arguments that would lead to sound conclusions
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invention
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canon-organization of speech parts; ways to order ideas effectively.
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arrangement
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canon-process of selecting the proper words to convey the message.
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style
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ability to hold content, style, and arrangement in ones mind.
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memory
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importance of nonverbal communication.
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delivery
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ethical proof-comes from speakers intelligence, character and goodwill toward audience, as thes personal characteristics are revealed through the message
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ethos
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emotional proof-feelings the speech draws out of those who hear it.
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pathos
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logical proof-which comes from the line of argument in a speech.
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logos
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set of propositions that are related to one another and draw conclusion from the major and minor premises. (beardi)
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syllogism
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incomplete version of a formal deductive syllogism-b/c the premise is left unstated, the audience helps construct the proof by which it is persuaded. (no evidence, innocent)
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enthymeme
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conceptualizes life as a drama with acts performed by various players.` Persuasion occurs through identification.
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dramatism
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people cannot see beyond what their words lead them to believe.
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words act as terministic screens
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a word to which other positive words are subservient (obedient); understood by other words that cluster around it.
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God term
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what the speaker regards as bad wrong or evil.
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Devil term
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common ground that exists between speaker and audience.
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identification
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way in which we attempt to purge the guilt we experience as part of the human condition
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victimage.
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blame ourselves
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mortification
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placing blame on someone or something
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scapegoating
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pentad-what is done by a person, what took place. prayer of humility, prophecy of future
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act
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pentad-provides the context surrounding the act what is the situation in which it occured, the background of the act. consecration of holy site, endless journey
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scene
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pentad-the person or person's performing the act, what kind of person. president as priestly intercessory, voice calling out in the wilderness
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agent
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pentad-means used by the agent to accomplish the act (message, strategies, storytelling) means or instruments used. prophetic language.
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agency
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pentad-the goal the agent had in mind for the act; why the act is done. heal nations wounds, change the world
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purpose
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focuses on rhetoric as a story-does it hang together and does it ring true? "people are storytelling animals"
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narrative theory
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a way to evaluate the worth of stories based on the twin standards of narrative coherence and narrative fidelity.
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narrative rationality(wisdom)
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internal consistency with characters acting in a reliable fashion; the story hand together.
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narrative coherence
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degree to which elements of the story flow smoothly; internal consistency
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structural coherence
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believability of characters in the story
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characterological coherence
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degree of congruence between this story and other stories; external consistency.
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material coherence
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quality of the story that rings true with the hearers' experiences-soundness of its reasoning and value of its values.
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narrative fidelity
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we have a sense of identity from our membership in social groups (ethnicity, race, age, gender) and those social identities become an important aspect of our sense of self
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communication accommodation theory
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adjusting toward others style seeking affiliation expressing social approval
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convergence
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moving away from others style seeking distinctiveness expressing social disapproval
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divergence
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culture shapes our norms for spech and our expectations or understanding of what we can do with speech in important ways.
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speech codes theory
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culture influences our self of construal which influences our concern for face which influences our conflict style
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face negotation theory
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